{"id":1871,"date":"2006-11-14T12:31:35","date_gmt":"2006-11-14T08:31:35","guid":{"rendered":"http:\/\/geoeconomics.ge\/en\/?p=1871"},"modified":"2013-03-14T12:32:50","modified_gmt":"2013-03-14T08:32:50","slug":"the-world-about-georgian-wine","status":"publish","type":"post","link":"http:\/\/geoeconomics.ge\/en\/?p=1871","title":{"rendered":"The world about georgian wine"},"content":{"rendered":"

FROM THE REDACTION <\/strong><\/p>\n

The issue of increasing of the Georgian wine\u2019s export and searching for new markets is relevant again. <\/p>\n

Till it becomes possible for the Georgian wine to take root on the western market, it is necessary that our wine-makers should work on raising of the product\u2019s quality and elaboration of a new marketing strategy.
\n For this purpose, on 30 November at \u201cSheraton Metekhi Palace\u201d hotel the Georgian Chamber of Commerce and Industry and the National Museum of Georgia arranged a conference on the following subject: \u201cThe possibilities and prospects of the Georgian wine export\u201d.
\n The issues that are important for increasing of the Georgian wine\u2019s export and diversification of the export market were considered at the conference.
\n Well-known experts from France, Holland and Germany took part in the conference.
\n The President of the Georgian Chamber of Commerce and Industry \u2013 Mr. Jemal Inaishvili thanked the guests and expressed his hope that this conference will make a contribution to increasing of the Georgian wine\u2019s export.
\n The aide of the Director General of the International Wine Organization \u2013 Mr. Ian Iuban made a review of the world wine market and pointed out that, according to the forecast, by 2010 the area of vineyards in the world will make up 8 million hectares, while Europe will be the leading wine producer. In 2005 67.1% of wine production fell on Europe, 19% – on the US. Europe also has the leading position from the viewpoint of wine consumption. In 2005 Europeans drank 67.4% of wine consumed in the world. The reporter pointed out that, according to the statistical data, in Georgia one person annually consumes about 6 liters of wine (the Georgians would categorically disagree with the reporter on this issue).
\n A representative of \u201cGeodevi\u201d company Mr. Teo Jansen from the Netherlands explained how the Georgian wine can become popular by the example of South African company \u201cGolden Kaan\u201d. He said that South Africans depicted the African continent on the label, which became one of conditions for success. That is why Georgians should also pay more attention to marketing, products\u2019 design and creation of their own brands. Georgian wine-makers should also consider peculiarities and types of consumers, since different types of consumers are attracted by different types of products. Thanks to this strategy, \u201cGolden Kaan\u201d many times obtained various awards and prizes.
\n Speaking about the world drinks\u2019 logistics, a representative of JF Hillebrand company Charles Catin made an extensive review of wine companies\u2019 concepts and pointed out that it is necessary to have information on each potential client. He said that his firm has a four-year experience of work with Asia, while China and India are questionable from the viewpoint of wine-making. Charles Catin pointed out that JF Hillebrand company has a partner in Georgia in the person of \u201cKatoni\u201d, cooperation with which started 3 years ago.
\n The report of a specialist in sensory analysis of wine \u2013 Mr. Otto Kurle, who was speaking about the quality of the Georgian wine, was interesting, but, unfortunately, he did not say anything consolatory. He appraised the Georgian wine\u2019s quality as rather low and indicated the superfluity of chemical agents in it. Mr. Otto Kurle said that he would gladly process Saperavi grapes and see the highest quality of wine made out of it. He also said that Georgian wine makers should work more assiduously on raising of the Georgian wine\u2019s quality so that it should reach the quality and taste that would be to Europeans\u2019 liking. Only this way it is possible for the Georgian wine to enter the European market, which will have a positive effect on the Georgian economy and bring world recognition to the Georgian wine.<\/p>\n","protected":false},"excerpt":{"rendered":"

FROM THE REDACTION The issue of increasing of the Georgian wine\u2019s export and searching for new markets is relevant again.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"yoast_head":"\nThe world about georgian wine - Geoeconomics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geoeconomics.ge\/en\/?p=1871\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The world about georgian wine - Geoeconomics\" \/>\n<meta name=\"twitter:description\" content=\"FROM THE REDACTION The issue of increasing of the Georgian wine\u2019s export and searching for new markets is relevant again.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/geoeconomics.ge\/en\/#website\",\"url\":\"http:\/\/geoeconomics.ge\/en\/\",\"name\":\"Geoeconomics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/geoeconomics.ge\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/geoeconomics.ge\/en\/?p=1871#webpage\",\"url\":\"https:\/\/geoeconomics.ge\/en\/?p=1871\",\"name\":\"The world about georgian wine - Geoeconomics\",\"isPartOf\":{\"@id\":\"http:\/\/geoeconomics.ge\/en\/#website\"},\"datePublished\":\"2006-11-14T08:31:35+00:00\",\"dateModified\":\"2013-03-14T08:32:50+00:00\",\"author\":{\"@id\":\"http:\/\/geoeconomics.ge\/en\/#\/schema\/person\/c8498c0ae03a66c87b59761fbd19b04c\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/geoeconomics.ge\/en\/?p=1871\"]}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/geoeconomics.ge\/en\/#\/schema\/person\/c8498c0ae03a66c87b59761fbd19b04c\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/geoeconomics.ge\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/bf2d8703d729f003d8905b57fcab5078?s=96&d=mm&r=g\",\"caption\":\"Admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=\/wp\/v2\/posts\/1871"}],"collection":[{"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1871"}],"version-history":[{"count":1,"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=\/wp\/v2\/posts\/1871\/revisions"}],"predecessor-version":[{"id":1872,"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=\/wp\/v2\/posts\/1871\/revisions\/1872"}],"wp:attachment":[{"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1871"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geoeconomics.ge\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}