{"id":14029,"date":"2022-01-30T08:36:16","date_gmt":"2022-01-30T08:36:16","guid":{"rendered":"http:\/\/geoeconomics.ge\/?p=14029"},"modified":"2022-01-30T08:36:16","modified_gmt":"2022-01-30T08:36:16","slug":"%e1%83%aa%e1%83%98%e1%83%a4%e1%83%a0%e1%83%a3%e1%83%9a%e1%83%98-%e1%83%9b%e1%83%90%e1%83%a0%e1%83%99%e1%83%94%e1%83%a2%e1%83%98%e1%83%9c%e1%83%92%e1%83%98-%e1%83%9e%e1%83%90%e1%83%9c%e1%83%93%e1%83%94","status":"publish","type":"post","link":"http:\/\/geoeconomics.ge\/?p=14029","title":{"rendered":"\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1"},"content":{"rendered":"\n

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tikogoletiani24@gmail.com<\/strong><\/a><\/p>\n\n\n\n

 <\/strong>\u10d0\u10dc\u10dd\u10e2\u10d0\u10ea\u10d8\u10d0<\/strong><\/p>\n\n\n\n

\u10dd\u10e0\u10d8 \u10ec\u10d4\u10da\u10d8 \u00a0\u10d2\u10d0\u10d5\u10d8\u10d3\u10d0 \u10db\u10d0\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2, \u10e0\u10d0\u10ea \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d2\u10d8\u10df\u10e3\u10e0\u10d8 \u10d5\u10d8\u10e0\u10e3\u10e1\u10d8 \u10d2\u10d0\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10db\u10d7\u10d4\u10da \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10d6\u10d4. \u00a0COVID-19-\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0, \u10e0\u10d1\u10d8\u10da\u10d0\u10d3 \u10e0\u10dd\u10db \u10d5\u10d7\u10e5\u10d5\u10d0\u10d7, \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10db\u10ee\u10e0\u10d8\u10d5\u10d8 \u10d8\u10e7\u10dd. \u10d9\u10dd\u10e0\u10dd\u10dc\u10d0\u10e1 \u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10db\u10d7\u10d4\u10da\u10db\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10db \u10d2\u10d0\u10dc\u10d8\u10ea\u10d0\u10d3\u10d0 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10d8 \u10e3\u10e1\u10d8\u10d0\u10db\u10dd\u10d5\u10dc\u10dd \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0: \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d3\u10d8\u10e1\u10e2\u10d0\u10dc\u10ea\u10d8\u10e0\u10d4\u10d1\u10d0, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d3\u10d0\u10e5\u10d5\u10d4\u10d8\u10d7\u10d4\u10d1\u10d0, \u10d9\u10d0\u10de\u10d8\u10e2\u10d0\u10da\u10d8\u10e1 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10d0, \u10d3\u10d8\u10e1\u10e2\u10d0\u10dc\u10ea\u10d8\u10e3\u10e0\u10d8 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8 \u10db\u10dd\u10d2\u10d6\u10d0\u10e3\u10e0\u10dd\u10d1\u10d4\u10d1\u10d8. COVID-19-\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10e3\u10d6\u10d0\u10e0\u10db\u10d0\u10d6\u10d0\u10e0\u10d8 \u10d8\u10e7\u10dd. \u10d0\u10db\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10d0 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10d8 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e0\u10d7\u10d5\u10d0\u10d6\u10d4\u10ea. \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10e0\u10d0\u10d3\u10d8\u10d9\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd. \u10d0\u10db \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0\u10e8\u10d8 \u10d0\u10e6\u10ec\u10d4\u10e0\u10d8\u10da\u10d8 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u00a0COVID-19-\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10d6\u10d4; \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 \u10d8\u10e1 , \u00a0\u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d5\u10d0\u10ee\u10e1\u10dd\u10d5\u10d3\u10d4\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10ea\u10d3\u10d4\u10da\u10dd\u10d1\u10d8\u10e1\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8\u10d0 \u10de\u10dd\u10e1\u10e2-COVID-\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d6\u10d4.<\/p>\n\n\n\n

 <\/strong>Annotation<\/strong><\/p>\n\n\n\n

Two years have passed since one of the craziest viruses emerged and began to affect countries all over the world. The impact of COVID-19 has been multifaceted, to say the least. Since the beginning of Corona, the whole world has experienced many unpleasantries: social distancing, declines in business, a decrease in capital, remote working, and restricted travelling. The impact of COVID-19 has been huge. It led to many social changes, and also influenced how business is carried out. Digital marketing has changed immensely due to the pandemic. This article will describes the main impact of COVID-19 on digital marketing; \u00a0how it has changed, and the key takeaways and trends to keep in mind when trying to form a digital marketing strategy that will appeal to post-COVID consumers.<\/p>\n\n\n\n

\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10d6\u10d0\u10e0\u10d3\u10d8 \u10e0\u10dd\u10da\u10d8<\/strong><\/p>\n\n\n\n

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 \u10e1\u10d0\u10ee\u10da\u10e8\u10d8 \u10d3\u10d0\u10e0\u10e9\u10d4\u10dc\u10d8\u10da \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10f0\u10e5\u10dd\u10dc\u10d3\u10d0 \u10db\u10d4\u10e2\u10d8 \u10d3\u10e0\u10dd \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10e8\u10d8 \u10d2\u10d0\u10e1\u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10da\u10d0\u10d3 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1\u10d0\u10ea \u10db\u10dd\u10e3\u10ec\u10d8\u10d0\u10d7 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10de\u10da\u10d0\u10d7\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0\u10ee\u10d5\u10d4\u10ec\u10d0.  \u10ee\u10dd\u10da\u10dd, \u10e0\u10d0\u10ea \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u10e8\u10d4\u10db\u10dd\u10d3\u10d8\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4, \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d0  \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d8\u10d3\u10d8 \u10ee\u10d3\u10d4\u10d1\u10d0. \u10d8\u10e1\u10d4\u10d7\u10d8 \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d8\u10dc\u10d0\u10d0\u10e6\u10db\u10d3\u10d4\u10d2, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Amazon, Walmart \u10d3\u10d0 Target, \u10de\u10d0\u10e2\u10d0\u10e0\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10db\u10e7\u10d8\u10d3\u10d5\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10eb\u10d8\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d8\u10e1 \u10ec\u10d8\u10dc\u10d0\u10e8\u10d4 \u10d3\u10d2\u10d0\u10dc\u10d0\u10dc.<\/p>\n\n\n\n

  \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db\u10d8\u10e2\u10dd\u10db,  \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10d5\u10d4\u10d1\u10e1\u10d0\u10d8\u10e2\u10d4\u10d1\u10d6\u10d4 \u10e2\u10e0\u10d0\u10e4\u10d8\u10d9\u10d8\u10e1 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10e1\u10d0\u10e1.  \u10e7\u10dd\u10d5\u10da\u10d8\u10e1\u10db\u10dd\u10db\u10ea\u10d5\u10d4\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10d8\u10ec\u10e7\u10d4\u10d1\u10d0 \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10d5\u10d4\u10d1\u10e1\u10d0\u10d8\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10d7 \u10d3\u10d0 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10d4\u10d3\u10d8\u10d0\u10e8\u10d8 \u10e7\u10dd\u10e4\u10dc\u10d0\u10e1. \u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10d1\u10d4\u10d5\u10e0\u10d8 \u10db\u10ea\u10d8\u10e0\u10d4 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e4\u10dd\u10d9\u10e3\u10e1\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10dd\u10e0\u10d2\u10d0\u10dc\u10e3\u10da \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10d3\u10d0 \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0, \u10e4\u10d0\u10e1\u10d8\u10d0\u10dc\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10e3\u10e4\u10e0\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d1\u10e0\u10eb\u10dd\u10da\u10d0\u10e8\u10d8. \u10d4\u10e1 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10e1 \u10d3\u10d0 Pay Per Click (PPC) \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10db\u10d8\u10d4\u10d9\u10e3\u10d7\u10d5\u10dc\u10d4\u10d1\u10d0 \u10e2\u10d4\u10e0\u10db\u10d8\u10dc\u10e1 \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 (SEM). (1)<\/p>\n\n\n\n

\u10d1\u10d4\u10d5\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d8\u10e4\u10d8\u10e5\u10e0\u10d4\u10d1\u10d3\u10d0 \u10d8\u10db\u10d0\u10d6\u10d4, \u10d7\u10e3 \u10e0\u10d0\u10e2\u10dd\u10db \u10d8\u10e7\u10dd \u10d0\u10ee\u10da\u10d0 (Covid19-\u10d8\u10e1 \u10d2\u10d0\u10d5\u10ea\u10e0\u10d4\u10da\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1) \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10d7 \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10d8\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d3\u10e0\u10dd \u10d3\u10d0 \u10e6\u10d8\u10e0\u10d3\u10d0 \u10d7\u10e3 \u10d0\u10e0\u10d0 \u10d0\u10db\u10d0\u10d6\u10d4 \u10e4\u10e3\u10da\u10d8\u10e1 \u10d3\u10d0\u10ee\u10d0\u10e0\u10ef\u10d5\u10d0 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8\u10e1\u10d0\u10e1.  \u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10d0\u10e1\u10d4\u10d7 \u10d3\u10e0\u10dd\u10e1 \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d0\u10e0\u10d0\u10d8\u10dc\u10e2\u10e3\u10d8\u10ea\u10d8\u10e3\u10e0\u10d0\u10d3 \u10e9\u10d0\u10dc\u10d3\u10d4\u10e1, \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10ee\u10da\u10e8\u10d8 \u10d3\u10d0\u10e0\u10e9\u10d4\u10dc\u10d8\u10da\u10d8 \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d0 \u10d8\u10e7\u10dd \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10d8\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10d3\u10e0\u10dd. \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1\u10d0\u10e1 \u10d1\u10d4\u10d5\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d0\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10e1 \u10d1\u10d8\u10e3\u10ef\u10d4\u10e2\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d0\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10e1, CPM \u10d2\u10d0\u10dc\u10d0\u10d9\u10d5\u10d4\u10d7\u10d4\u10d1\u10d8 \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0 \u10d3\u10d0 PPC-\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10d3\u10d0\u10d1\u10d0\u10da\u10d8\u10d0 \u10ee\u10e8\u10d8\u10e0 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0, \u10e0\u10dd\u10db ,,\u10e3\u10db\u10e2\u10d9\u10d8\u10d5\u10dc\u10d4\u10e3\u10da\u10dd\u10d3\u2019\u2019  \u10e8\u10d4\u10db\u10dd\u10ec\u10db\u10d3\u10d4\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d2\u10d6\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 \u10e4\u10d0\u10e1\u10d8\u10d0\u10dc\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8.<\/p>\n\n\n\n

    \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0 \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8. \u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 COVID-19-\u10d8\u10e1 \u10d2\u10d0\u10d5\u10e0\u10ea\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d1\u10d8\u10e3\u10ef\u10d4\u10e2\u10d8\u10e1\u10d0, \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d0\u10e0\u10ee\u10d4\u10d1\u10d8 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10db\u10d0\u10d8\u10dc\u10ea \u10d3\u10dd\u10db\u10d8\u10dc\u10d8\u10e0\u10d4\u10d1\u10e1.<\/p>\n\n\n\n

\u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e3\u10db\u10d4\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 \u10d1\u10d0\u10d6\u10e0\u10dd\u10d1\u10d4\u10d1\u10d8, \u10d5\u10dd\u10e0\u10e5\u10e8\u10dd\u10e4\u10d4\u10d1\u10d8, \u10d9\u10dd\u10dc\u10e4\u10d4\u10e0\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8, \u10e1\u10d4\u10db\u10d8\u10dc\u10d0\u10e0\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10d5\u10d0\u10ed\u10e0\u10dd \u10e8\u10dd\u10e3\u10d4\u10d1\u10d8, \u10d2\u10d0\u10e3\u10e5\u10db\u10d3\u10d0 \u10d0\u10dc \u10d5\u10d8\u10e0\u10e2\u10e3\u10d0\u10da\u10e3\u10e0\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10d8\u10e1\u10d4\u10d5 \u10d2\u10d0\u10e3\u10e0\u10d9\u10d5\u10d4\u10d5\u10d4\u10da\u10d8 \u10e0\u10e9\u10d4\u10d1\u10d0 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10e8\u10d8 \u10db\u10e1\u10d2\u10d0\u10d5\u10e1\u10d8 \u10e6\u10dd\u10dc\u10d8\u10e1\u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d1\u10d4\u10d3\u10d8. \u10d0\u10db\u10d0\u10e1\u10d7\u10d0\u10dc, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10dd\u10da\u10dd\u10d2\u10d4\u10d1\u10d8 \u10d4\u10eb\u10d4\u10d1\u10d4\u10dc \u10e1\u10ee\u10d5\u10d0 \u10d0\u10d3\u10d2\u10d8\u10da\u10d4\u10d1\u10e1 \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ee\u10d0\u10e0\u10ef\u10d0\u10d3. \u10db\u10d0\u10d7 \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10d0\u10d2\u10e0\u10eb\u10d4\u10da\u10dd\u10dc \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10da\u10d8\u10d3\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d4\u10dc\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10d0. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10e1\u10d0\u10ee\u10da\u10e8\u10d8 \u10d3\u10d0\u10e0\u10e9\u10dc\u10d4\u10dc, \u10e0\u10d0\u10d7\u10d0 \u10d7\u10d0\u10d5\u10d8\u10d3\u10d0\u10dc \u10d0\u10d8\u10ea\u10d8\u10da\u10dd\u10dc \u10d9\u10dd\u10e0\u10dd\u10dc\u10d0\u10d5\u10d8\u10e0\u10e3\u10e1\u10d8, \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10d0\u10d5\u10d4\u10dc \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e8\u10dd\u10de\u10d8\u10dc\u10d2\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d4\u10d1\u10d6\u10d4, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10e1\u10d0\u10ea \u10d8\u10e1\u10d8\u10dc\u10d8 \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d0\u10d3 \u10e7\u10d8\u10d3\u10e3\u10da\u10dd\u10d1\u10d3\u10dc\u10d4\u10dc \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10e8\u10d8. \u10d4\u10e1 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d5\u10d0\u10ed\u10e0\u10dd\u10d1\u10d8\u10e1 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1 \u10d0\u10dc\u10d0\u10d6\u10e6\u10d0\u10e3\u10e0\u10d4\u10d1\u10d0\u10e1 \u10db\u10d0\u10d7\u10d8 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc, \u10e0\u10d0\u10ea \u10d3\u10e6\u10d8\u10d7\u10d8\u10d3\u10e6\u10d4 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10e1.<\/p>\n\n\n\n

  \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db\u10d0\u10e1 \u10d0\u10db\u10e2\u10d9\u10d8\u10ea\u10d4\u10d1\u10e1 WARC Data-\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d9\u10d5\u10da\u10d4\u10d5\u10d0\u10ea. \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7: Covid-19-\u10d8\u10e1  \u10ec\u10e7\u10d0\u10da\u10dd\u10d1\u10d8\u10d7 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10dd\u10dc\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10d4\u10e0\u10ea\u10d8\u10d8\u10e1 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d2\u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd,  Amazon, Meta \u10d3\u10d0 Alphabet 2025 \u10ec\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 1 \u10e2\u10e0\u10d8\u10da\u10d8\u10dd\u10dc\u10d8 \u10d3\u10dd\u10da\u10d0\u10e0\u10d8\u10e1 \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10e3\u10e0\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10dc\u10d0\u10ee\u10d4\u10d5\u10d0\u10e0\u10e1 \u10e8\u10d4\u10d0\u10d3\u10d2\u10d4\u10dc\u10d4\u10dc. 2021 \u10ec\u10da\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10e1 WARC \u10db\u10d4\u10e2\u10d4\u10dd\u10e0\u10d8\u10e3\u10da \u10d6\u10e0\u10d3\u10d0\u10e1 \u10e3\u10ec\u10dd\u10d3\u10d4\u10d1\u10e1. \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0, 23,8%-\u10d8\u10d7 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 \u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0 771 \u10db\u10d8\u10da\u10d8\u10d0\u10e0\u10d3 \u10d3\u10dd\u10da\u10d0\u10e0\u10e1 \u10e8\u10d4\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1. \u10db\u10dd\u10e1\u10d0\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d8\u10d0, \u10e0\u10dd\u10db \u10d8\u10e1 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d2\u10d0\u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10d0 \u10db\u10dd\u10db\u10d3\u10d4\u10d5\u10dc\u10dd \u10ec\u10da\u10d4\u10d1\u10e8\u10d8, 12.5%-2022 \u10d3\u10d0 8.3%  -2023 \u10ec\u10d4\u10da\u10e1 .<\/p>\n\n\n\n

\u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, WARC-\u10d8\u10e1 1350-\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10dd\u10dc\u10d0\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10d9\u10d8\u10d7\u10ee\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, \u10e7\u10dd\u10d5\u10d4\u10da\u10d8 \u10e1\u10d0\u10db\u10d8\u10d3\u10d0\u10dc \u10dd\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d4\u10e0\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10e3\u10d9\u10d5\u10d4 \u10e3\u10d7\u10db\u10dd\u10d1\u10d4\u10dc \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10d1\u10d8\u10e3\u10ef\u10d4\u10e2\u10d8\u10e1 \u10dc\u10d0\u10ec\u10d8\u10da\u10e1 \u10d0\u10db\u10d0\u10d6\u10dd\u10dc\u10e1, \u10db\u10dd\u10d4\u10da\u10d8\u10e1, \u10e0\u10dd\u10db \u10d2\u10d0\u10d6\u10d0\u10e0\u10d3\u10dd\u10dc \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8 \u10db\u10dd\u10db\u10d3\u10d4\u10d5\u10dc\u10dd \u10dd\u10d7\u10ee\u10d8 \u10ec\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8. (2)<\/p>\n\n\n\n

  \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8, \u10e0\u10dd\u10db \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1\u10d0\u10e1 \u10db\u10d4\u10e2\u10d0\u10d3 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0\u10d3\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0 \u10d0\u10db\u10d0\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10d3\u10d0 \u10db\u10d4\u10dd\u10e0\u10d4 \u10ea\u10ee\u10e0\u10d8\u10da\u10e8\u10d8 \u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10d8\u10d0 \u10e1\u10e2\u10d0\u10e2\u10d8\u10e1\u10e2\u10d8\u10d9\u10d0\u10ea \u10d2\u10d5\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10e1. \u10dc\u10d0\u10ee\u10d0\u10d6\u10d4\u10d1\u10d6\u10d4 \u10d0\u10e1\u10d0\u10ee\u10e3\u10da\u10d8\u10d0 : \u10d7\u10d5\u10d4\u10e8\u10d8 – “\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d9\u10e3\u10e0\u10e1\u10d4\u10d1\u10d8\u10e1” \u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0. \u10d8\u10e1 \u10d8\u10e7\u10dd \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 60,500- 2019 \u10ec\u10da\u10d8\u10e1 \u10db\u10d0\u10d8\u10e1\u10e8\u10d8 (\u10d8\u10ee. \u10d3\u10d8\u10d0\u10d2\u10e0\u10d0\u10db\u10d0 1)  \u10d3\u10d0 \u10db\u10d0\u10dc \u10d2\u10d0\u10dc\u10d8\u10ea\u10d0\u10d3\u10d0 \u10db\u10d0\u10e1\u10d8\u10e3\u10e0\u10d8 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10e2\u10d4\u10db\u10de\u10d8 49.5%, \u10e0\u10d0\u10ea \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 90,500 \u10eb\u10d8\u10d4\u10d1\u10d0\u10e1 2020 \u10ec\u10da\u10d8\u10e1 \u10db\u10d0\u10d8\u10e1\u10e8\u10d8, (\u10d8\u10ee. \u10d3\u10d8\u10d0\u10d2\u10e0\u10d0\u10db\u10d0 2) \u10db\u10d0\u10e8\u10d8\u10dc \u10e0\u10dd\u10ea\u10d0 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10de\u10d8\u10d9\u10d6\u10d4 \u10d5\u10d8\u10e7\u10d0\u10d5\u10d8\u10d7 \u10d3\u10d0  \u10d4\u10e1 \u10eb\u10d8\u10d4\u10d1\u10d0 \u10d0\u10d2\u10e0\u10eb\u10d4\u10da\u10d4\u10d1\u10e1 \u10d6\u10e0\u10d3\u10d0\u10e1 \u10db\u10d0\u10dc\u10d0\u10db, \u10e1\u10d0\u10dc\u10d0\u10db \u10db\u10d0\u10e1 \u10d9\u10d8\u10d7\u10ee\u10e3\u10da\u10dd\u10d1\u10d7! (3)<\/p>\n\n\n\n

\u10d3\u10d8\u10d0\u10d2\u10e0\u10d0\u10db\u10d0 1<\/strong>-\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d9\u10e3\u10e0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0 2019 \u10ec\u10da\u10d8\u10e1 \u10db\u10d0\u10d8\u10e1\u10e8\u10d8<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u10ec\u10e7\u10d0\u10e0\u10dd: http:\/\/www.businessworld.in\/article\/Covid-19-s-Impact-On-Digital-Marketing-Industry\/12-08-2021-400438\/<\/a><\/p>\n\n\n\n

\u10d3\u10d8\u10d0\u10d2\u10e0\u10d0\u10db\u10d0 2<\/strong>-\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d9\u10e3\u10e0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0 2020 \u10ec\u10da\u10d8\u10e1 \u10db\u10d0\u10d8\u10e1\u10e8\u10d8<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u10ec\u10e7\u10d0\u10e0\u10dd: http:\/\/www.businessworld.in\/article\/Covid-19-s-Impact-On-Digital-Marketing-Industry\/12-08-2021-400438\/<\/a><\/p>\n\n\n\n

 <\/strong><\/h1>\n\n\n\n

\u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10d3\u10d0 \u10db\u10dd\u10e0\u10d2\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8<\/strong><\/p>\n\n\n\n

\u10eb\u10dc\u10d4\u10da\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10e1\u10d0\u10d3\u10d2\u10d4\u10dc\u10d8\u10d0 \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd COVID-19-\u10db\u10d3\u10d4 \u10d3\u10d0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10e0\u10d7\u10e3\u10da\u10d8\u10d0 \u10d2\u10d0\u10ee\u10e1\u10dd\u10d5\u10d3\u10d4\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10e3\u10e0\u10d4\u10d1\u10dd\u10d3\u10d0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1(\u10d8\u10dc\u10e4\u10da\u10e3\u10d4\u10dc\u10e1\u10d4\u10e0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8) \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0\u10db\u10d3\u10d4. \u10db\u10d0\u10e8\u10d8\u10dc \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea, \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10e9\u10d0\u10d8\u10d9\u10d4\u10e2\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8 \u10d4\u10eb\u10d4\u10d1\u10d3\u10dc\u10d4\u10dc \u10d0\u10ee\u10d0\u10da \u10d0\u10e0\u10ee\u10d4\u10d1\u10e1 \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10db\u10d3\u10d4 \u10db\u10d8\u10e1\u10d0\u10e6\u10ec\u10d4\u10d5\u10d0\u10d3 \u10d3\u10d0 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10db\u10d0\u10e8\u10d8\u10dc \u10db\u10d8\u10d0\u10e5\u10ea\u10d8\u10d4\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0 \u10d8\u10dc\u10e4\u10da\u10e3\u10d4\u10dc\u10e1\u10d4\u10e0\u10d4\u10d1\u10e1.  \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db\u10d8\u10e1 \u10ec\u10e7\u10d0\u10da\u10dd\u10d1\u10d8\u10d7, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d8\u10e1\u10d4 \u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d4\u10dc \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10e5\u10d5\u10d4\u10e8 \u10db\u10e7\u10dd\u10e4\u10d4\u10d1\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d0\u10e0\u10d0\u10e1\u10d3\u10e0\u10dd\u10e1. <\/p>\n\n\n\n

LTK( liketoknow) -\u10e1\u10d7\u10d0\u10dc \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10dd\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd , \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1\u10d0\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10db\u10d0   40% -\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10e1 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10d0 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10d4\u10e1. \u10d0\u10db \u10e1\u10d0\u10d5\u10d0\u10ed\u10e0\u10dd \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10db 2020 \u10ec\u10d4\u10da\u10e1 \u10e1\u10d0\u10db\u10dc\u10d8\u10e8\u10dc\u10d0 \u10d6\u10e0\u10d3\u10d0 \u10d2\u10d0\u10dc\u10d8\u10ea\u10d0\u10d3\u10d0, \u10e0\u10d0\u10db\u10d0\u10ea \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10d0 1 \u10db\u10d8\u10da\u10d8\u10d0\u10e0\u10d3 \u10d3\u10dd\u10da\u10d0\u10e0\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8.<\/p>\n\n\n\n

-\u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d0\u10db \u10e2\u10e0\u10d0\u10dc\u10e1\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d8\u10e1 \u10db\u10d8\u10d6\u10d4\u10d6\u10d8?<\/p>\n\n\n\n

-\u10d0\u10d3\u10d0\u10de\u10e2\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d3\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e4\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0!<\/p>\n\n\n\n

\u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10db\u10d0 \u10d2\u10d0\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8\u10d4\u10e0\u10d4\u10e1, \u10e0\u10dd\u10db \u10db\u10d0\u10d7 \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10d4\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10dc\u10d0\u10d7 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d0\u10e0\u10ee\u10d4\u10d1\u10d8 \u10ed\u10d9\u10d5\u10d8\u10d0\u10dc\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d0\u10d3, \u10e0\u10d0\u10d7\u10d0 \u10d3\u10d0\u10e0\u10ec\u10db\u10e3\u10dc\u10d3\u10dc\u10d4\u10dc, \u10e0\u10dd\u10db \u10db\u10d0\u10d7 \u10e8\u10d4\u10d4\u10eb\u10da\u10dd\u10d7 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10d6\u10d4 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10db\u10dd\u10ee\u10d3\u10d4\u10dc\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7.<\/p>\n\n\n\n

\u10d9\u10e0\u10d4\u10d0\u10e2\u10dd\u10e0\u10d4\u10d1\u10db\u10d0 \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10d6\u10d0\u10e0\u10d3\u10d4\u10e1 \u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d1\u10d0\u10d6\u10d4\u10d1\u10d8 \u10db\u10d0\u10d7\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8\u10e1 \u10d3\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e4\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d6\u10d8\u10d7 – \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10e1\u10d0\u10ee\u10da\u10d8\u10e1 \u10d0\u10e5\u10e2\u10d8\u10d5\u10dd\u10d1\u10d4\u10d1\u10d6\u10d4 \u10e4\u10dd\u10d9\u10e3\u10e1\u10d8\u10e0\u10d4\u10d1\u10d8\u10d7 \u10d0\u10ee\u10d0\u10da \u10d0\u10e0\u10ee\u10d4\u10d1\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 TikTok-\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0,  \u10db\u10ee\u10dd\u10da\u10dd\u10d3 2021 \u10ec\u10d4\u10da\u10e1 \u10d8\u10dc\u10e4\u10da\u10e3\u10d4\u10dc\u10e1\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 45%-\u10d8\u10d0\u10dc\u10d8 \u10d6\u10e0\u10d3\u10d0 \u10d0\u10e5\u10d5\u10e1. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10dd\u10da\u10dd\u10d2\u10d4\u10d1\u10db\u10d0 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10e8\u10d4\u10d0\u10db\u10e9\u10dc\u10d8\u10d4\u10e1 \u10d9\u10e0\u10d4\u10d0\u10e2\u10dd\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e0\u10dd\u10da\u10d8 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10e1 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10d4\u10d1\u10d8 \u10db\u10d0\u10d7\u10e8\u10d8. \u10db\u10d0\u10d7 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10d4\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10e0\u10ee\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e4\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10db\u10d3\u10d4 \u10db\u10d8\u10e1\u10d0\u10e6\u10ec\u10d4\u10d5\u10d0\u10d3. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db\u10d0\u10dc \u10d2\u10d0\u10dc\u10d0\u10de\u10d8\u10e0\u10dd\u10d1\u10d0 \u10d8\u10e1, \u10e0\u10dd\u10db \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10d7\u10da\u10d8\u10d0\u10dc\u10d8 \u10d6\u10e0\u10d3\u10d0 2020 \u10ec\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 36% \u10d8\u10e7\u10dd, \u10e0\u10d0\u10ea \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 2007 \u10ec\u10da\u10d8\u10d3\u10d0\u10dc \u10db\u10dd\u10e7\u10dd\u10da\u10d4\u10d1\u10e3\u10da\u10d8 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d8\u10dc\u10d3\u10d4\u10e5\u10e1\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7.<\/p>\n\n\n\n

Influencer Marketing Hub-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10ee\u10db\u10d0\u10d3, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 56 \u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10d8 \u10d0\u10ee\u10da\u10d0 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10d0\u10e1 \u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d4\u10d1\u10e1 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d4\u10d1\u10e8\u10d8 \u10e1\u10d0\u10dc\u10d3\u10dd \u10d3\u10d0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10d0\u10dc \u10e8\u10d4\u10db\u10e5\u10db\u10dc\u10d4\u10da\u10d4\u10d1\u10d7\u10d0\u10dc, \u10e0\u10d0\u10ea \u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10e1, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 \u10db\u10d0\u10d7\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10d0\u10e6\u10e5\u10db\u10d0 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2.(4)<\/p>\n\n\n\n

  \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e6\u10d5\u10dc\u10d8\u10e8\u10dc\u10d4\u10d7, \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd \u10e3\u10e4\u10e0\u10dd \u10d9\u10dd\u10dc\u10ea\u10d4\u10dc\u10e2\u10e0\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0 \u10d3\u10d0  \u10e3\u10e4\u10e0\u10dd \u10d3\u10d0 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10d8\u10ec\u10e7\u10d4\u10d1\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1 – \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d8\u10d7\u10e5\u10d5\u10d0\u10e1, \u10e0\u10dd\u10db \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1  COVID-19-\u10d8\u10e1 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10d7\u10d8 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d8. \u10d4\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10dd\u10db \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d0\u10d3 \u10d4\u10e5\u10d5\u10d4\u10db\u10d3\u10d4\u10d1\u10d0\u10e0\u10d4\u10d1\u10d8\u10d0\u10dc \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e1, \u10d3\u10d0 \u10d8\u10e1\u10ec\u10d0\u10d5\u10da\u10d4\u10e1 \u10d8\u10db \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1\u10d0  \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e4\u10d8\u10da\u10e2\u10d5\u10e0\u10d0, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10db\u10d0\u10d7 \u10d0\u10e0 \u10d8\u10d6\u10d8\u10d3\u10d0\u10d5\u10e1.<\/p>\n\n\n\n

\u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10dd\u10da\u10dd\u10d2\u10d4\u10d1\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0\u10d7 \u10d4\u10de\u10dd\u10d5\u10d0\u10d7 \u10d2\u10d6\u10d0, \u10e0\u10dd\u10db \u10d2\u10d0\u10db\u10dd\u10e1\u10e3\u10da\u10d8\u10e7\u10d5\u10dc\u10d4\u10dc \u10d1\u10e0\u10d1\u10dd\u10e1\u10d2\u10d0\u10dc \u10d3\u10d0 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0 \u10d0\u10e8\u10d9\u10d0\u10e0\u10d0 \u10d8\u10dc\u10e1\u10e2\u10e0\u10e3\u10db\u10d4\u10dc\u10e2\u10d8, \u10e0\u10d0\u10db\u10d0\u10ea \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10d0 \u10db\u10d4\u10e2\u10d8 \u10e9\u10d0\u10e0\u10d7\u10e3\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8.<\/p>\n\n\n\n

  \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10ee\u10db\u10d0\u10d3, (5) \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 84%-\u10e1 \u10e1\u10e3\u10e0\u10e1, \u10e0\u10dd\u10db \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d4\u10d1\u10db\u10d0 \u10e1\u10e0\u10e3\u10da\u10e7\u10dd\u10e4\u10d8\u10da\u10d0\u10d3 \u10d3\u10d0\u10d0\u10d3\u10d2\u10d8\u10dc\u10dd\u10dc \u10db\u10d0\u10d7\u10d8 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d3\u10d4\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d0\u10e3\u10db\u10d4\u10e2\u10d4\u10e1 10 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d6\u10d4. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 70% \u10d2\u10d0\u10dc\u10d8\u10ee\u10d8\u10da\u10d0\u10d5\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d0\u10e1\u10d8\u10e1\u10e2\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1, \u10e0\u10d0\u10d7\u10d0 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e8\u10d4\u10e1\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8 \u10d2\u10d0\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d3\u10d4\u10e1 \u10d3\u10d0 \u10d3\u10d0\u10d0\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10dd\u10e1 \u10db\u10d0\u10d7\u10d8 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8.<\/p>\n\n\n\n

\u10dc\u10d0\u10d7\u10d4\u10da\u10d8\u10d0, \u10e0\u10dd\u10db COVID-19-\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d6\u10d4\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d8\u10e1 \u10e4\u10d0\u10e5\u10e2\u10d8, \u10e0\u10dd\u10db \u10d8\u10db\u10d3\u10d4\u10dc\u10d0\u10d3 \u10d1\u10d4\u10d5\u10e0\u10d8\u10d0 \u10d8\u10e1, \u10e0\u10dd\u10db \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d8\u10e2\u10d5\u10d8\u10e0\u10d7\u10d4\u10d1\u10d8\u10d0\u10dc \u10d3\u10d0 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10e3\u10d2\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10e7\u10dd\u10e4\u10d4\u10dc \u10d8\u10db \u10e8\u10d4\u10e2\u10e7\u10dd\u10d1\u10d8\u10dc\u10d4\u10d1\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8\u10d0 \u10e3\u10d6\u10d0\u10e0\u10db\u10d0\u10d6\u10d0\u10e0 \u10e1\u10d0\u10db\u10d8\u10d6\u10dc\u10d4 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10d6\u10d4 \u10d3\u10d0 \u10d0\u10e0\u10d0 \u10e3\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10db\u10d0\u10d7\u10d6\u10d4. \u10d0\u10e1\u10d4 \u10e0\u10dd\u10db, \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d8\u10e1 \u10db\u10ed\u10d8\u10d3\u10e0\u10dd \u10e1\u10d4\u10d2\u10db\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10d8\u10d6\u10d0\u10dc\u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10d5\u10d0 \u10db\u10d0\u10d7\u10d8 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10ed\u10d8\u10d3\u10e0\u10dd\u10d3 \u10d3\u10d0\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d6\u10d8\u10d7.<\/p>\n\n\n\n

\u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10d2\u10d6\u10d0, \u10e0\u10dd\u10db\u10da\u10d8\u10d7\u10d0\u10ea \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10e8\u10d4\u10d0\u10d2\u10e0\u10dd\u10d5\u10dd\u10d7 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8, \u10d0\u10e0\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10de\u10e3\u10d1\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d3\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10db\u10d9\u10d8\u10d7\u10ee\u10d5\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0, \u10e0\u10dd\u10db\u00a0 \u10e8\u10d4\u10d0\u10d5\u10e1\u10dd\u10dc \u10e4\u10dd\u10e0\u10db\u10d0, \u10e1\u10d0\u10dc\u10d0\u10db \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d6\u10d4 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0\u10e1 \u10e8\u10d4\u10eb\u10da\u10d4\u10d1\u10d4\u10dc. \u10d4\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10db\u10dd\u10d2\u10ea\u10d4\u10db\u10d7 \u10e8\u10d4\u10d0\u10d2\u10e0\u10dd\u10d5\u10dd\u10d7 \u10db\u10d0\u10d7\u10d6\u10d4 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10db\u10d0\u10e1\u10d0\u10da\u10d0(\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3: \u10db\u10d0\u10d7\u10d8 \u10d4\u10da. \u10e4\u10dd\u10e1\u10e2\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8) \u10d3\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d4\u10da.\u10e4\u10dd\u10e1\u10e2\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10dd\u10d7 \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10db\u10d0\u10d7\u10d6\u10d4.<\/p>\n\n\n\n

\u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10dd\u10dc\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10d4\u10e0\u10ea\u10d8\u10d0 <\/strong><\/strong><\/p>\n\n\n\n

 \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1\u10d7 \u10d8\u10db\u10d0\u10d6\u10d4, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10d8\u10ea\u10d5\u10d0\u10da\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 COVID-19-\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1, \u10e8\u10d4\u10d2\u10d5\u10d8\u10eb\u10da\u10d8\u10d0 \u10d3\u10d8\u10d3\u10d8 \u10d3\u10d0\u10e0\u10ec\u10db\u10e3\u10dc\u10d4\u10d1\u10d8\u10d7 \u10d5\u10d7\u10e5\u10d5\u10d0\u10d7, \u10e0\u10dd\u10db \u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10dd\u10dc\u10e3\u10da\u10db\u10d0 \u10d9\u10dd\u10db\u10d4\u10e0\u10ea\u10d8\u10d0\u10db \u10db\u10dd\u10d8\u10de\u10dd\u10d5\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0 \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10d4\u10da\u10d8. \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 32.4%\u10d8\u10d7 2020 \u10ec\u10d4\u10da\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10d0\u10d2\u10e0\u10eb\u10dd \u10d6\u10e0\u10d3\u10d0 2021 \u10ec\u10d4\u10da\u10e1\u10d0\u10ea. (6)<\/p>\n\n\n\n

  \u10d0\u10e1\u10d4 \u10e0\u10dd\u10db, \u10d7\u10e3 \u10d7\u10e5\u10d5\u10d4\u10dc \u10d2\u10d0\u10e5\u10d5\u10d7 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e7\u10d8\u10d3\u10d8\u10e1 \u10e1\u10d0\u10e5\u10dd\u10dc\u10d4\u10da\u10e1, \u10d7\u10e5\u10d5\u10d4\u10dc \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10db\u10d8\u10d8\u10e6\u10d4\u10d1\u10d7 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2 \u10de\u10dd\u10d6\u10d8\u10e2\u10d8\u10e3\u10e0 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e1, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0 \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10e1 \u10d0\u10e5\u10d5\u10d7. COVID-19-\u10db\u10d0 \u10d1\u10d4\u10d5\u10e0\u10d8 \u10e0\u10d0\u10db \u10d2\u10d5\u10d0\u10e1\u10ec\u10d0\u10d5\u10da\u10d0, \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10d2\u10d0\u10d9\u10d5\u10d4\u10d7\u10d8\u10da\u10d8 \u10d0\u10e0\u10d8\u10e1 \u10d8\u10e1, \u10e0\u10dd\u10db \u10d5\u10d8\u10e0\u10e3\u10e1\u10d8 \u10d2\u10d0\u10d3\u10d0\u10d4\u10ea\u10d4\u10db\u10d0 \u10e1\u10ee\u10d5\u10d4\u10d1\u10d7\u10d0\u10dc \u10d9\u10dd\u10dc\u10e2\u10d0\u10e5\u10e2\u10d8\u10e1 \u10d2\u10d6\u10d8\u10d7. \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e8\u10dd\u10de\u10d8\u10dc\u10d2\u10d8 \u10d6\u10e6\u10e3\u10d3\u10d0\u10d5\u10d3\u10d0 \u10d0\u10db \u10d9\u10dd\u10dc\u10e2\u10d0\u10e5\u10e2\u10e1 \u10d3\u10d0 \u10ee\u10d0\u10da\u10ee\u10e1 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d0\u10ea\u10e3\u10da\u10d0\u10d3 \u10d0\u10d2\u10e0\u10eb\u10dc\u10dd\u10d1\u10d8\u10dc\u10d4\u10d1\u10d3\u10d0 \u10d7\u10d0\u10d5\u10e1  \u10e7\u10d8\u10d3\u10d5\u10d8\u10e1\u10d0\u10e1, \u10e0\u10d0\u10db\u10d0\u10ea \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10d0 \u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10dd\u10dc\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10d4\u10e0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10d9\u10d5\u10d4\u10d7\u10e0\u10d8 \u10d6\u10e0\u10d3\u10d0.( \u10d2\u10d0\u10d4\u10e0\u10dd\u10e1 \u10d5\u10d0\u10ed\u10e0\u10dd\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1 UNCTAD-\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10ee\u10db\u10d0\u10d3, \u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10dd\u10dc\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10d4\u10e0\u10ea\u10d8\u10d8\u10e1 \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10db\u10d0 \u10d0\u10e9\u10d5\u10d4\u10dc\u10d0 “\u10d3\u10e0\u10d0\u10db\u10d0\u10e2\u10e3\u10da\u10d8” \u10d6\u10e0\u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0 \u10e1\u10d0\u10ea\u10d0\u10da\u10dd \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10e8\u10d8 16 %-\u10d3\u10d0\u10dc  19 %-\u10db\u10d3\u10d4 2020 \u10ec\u10d4\u10da\u10e1. (7)<\/p>\n\n\n\n

  \u10d7\u10e3 \u10d7\u10e5\u10d5\u10d4\u10dc \u10d2\u10d0\u10e5\u10d5\u10d7 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8, \u10d7\u10e5\u10d5\u10d4\u10dc \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0 \u10d2\u10d4\u10dc\u10d8\u10ed\u10d4\u10d1\u10d0\u10d7 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10d2\u10dc\u10d8\u10e1 \u10db\u10ee\u10e0\u10d8\u10d5, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d7\u10e3 \u10d2\u10e1\u10e3\u10e0\u10d7 \u10d3\u10d0\u10e0\u10e9\u10d4\u10d7 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d7\u10d0\u10d5\u10d4\u10e8\u10d8, \u10db\u10d0\u10e8\u10d8\u10dc \u10d1\u10d4\u10d5\u10e0\u10d8 \u10e4\u10d8\u10e5\u10e0\u10d8 \u10d3\u10d0\u10d2\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0\u10d7. \u10d8\u10e7\u10d0\u10d5\u10d8\u10d7 \u10dd\u10e0\u10d8\u10d2\u10d8\u10dc\u10d0\u10da\u10e3\u10e0\u10d8, \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e9\u10d0\u10e0\u10d7\u10e3\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10e0\u10ec\u10db\u10e3\u10dc\u10d3\u10d8\u10d7, \u10e0\u10dd\u10db \u10db\u10d8\u10d6\u10d0\u10dc\u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e1 \u10d0\u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10d7. \u10e8\u10d4\u10e5\u10db\u10d4\u10dc\u10d8\u10d7 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d9\u10d0\u10e2\u10d0\u10da\u10dd\u10d2\u10d8 \u10d0\u10dc \u10da\u10e3\u10e5\u10d1\u10e3\u10e5\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d8\u10e1 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d8\u10d7 \u10ec\u10d0\u10e0\u10db\u10dd\u10e9\u10d4\u10dc\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.  \u10db\u10d8\u10d4\u10ea\u10d8\u10d7 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10d9\u10da\u10d8\u10d4\u10dc\u10e2\u10d4\u10d1\u10e1 \u10d8\u10e7\u10d8\u10d3\u10dd\u10dc \u10d3\u10d0 \u10d2\u10d0\u10dc\u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10dd\u10dc \u10e8\u10d4\u10d9\u10d5\u10d4\u10d7\u10d4\u10d1\u10d8 \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d9\u10d0\u10e2\u10d0\u10da\u10dd\u10d2\u10d8\u10d3\u10d0\u10dc \u10e9\u10d0\u10e8\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10d0\u10da\u10d0\u10d7\u10d8\u10e1 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10d8\u10d7. \u10d2\u10d0\u10e3\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4\u10d7 \u10db\u10d0\u10d7 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10e8\u10dd\u10de\u10d8\u10dc\u10d2\u10d8 \u10d3\u10d0 \u10d4\u10ea\u10d0\u10d3\u10d4\u10d7 \u10db\u10d8\u10e1\u10d2\u10d0\u10dc \u10db\u10d8\u10d8\u10e6\u10dd\u10dc \u10e1\u10d8\u10d0\u10db\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d4\u10e1 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0\u10d8 \u10e8\u10dd\u10de\u10d8\u10dc\u10d2\u10d8\u10e1\u10d0\u10e1.<\/p>\n\n\n\n

\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10d8: \u10d2\u10d0\u10ee\u10d3\u10d8\u10d7 \u10e3\u10e4\u10e0\u10dd \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8<\/strong><\/p>\n\n\n\n

  <\/strong>\u10d7\u10e5\u10d5\u10d4\u10dc \u10e8\u10d4\u10d2\u10d8\u10eb\u10da\u10d8\u10d0\u10d7 \u10d2\u10d8\u10e7\u10d5\u10d0\u10e0\u10d3\u10d4\u10d7 \u10d0\u10dc \u10d2\u10eb\u10e3\u10da\u10d3\u10d4\u10d7 \u10d4\u10e1 \u10e4\u10d0\u10e5\u10e2\u10d8, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d0\u10e0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10e3\u10d0\u10e0\u10e7\u10dd\u10d7, \u10e0\u10dd\u10db \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10d0\u10e0\u10d8\u10e1 \u10d3\u10d0 \u10d0\u10e5 \u10d0\u10e0\u10d8\u10e1 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10de\u10d4\u10e0\u10e1\u10de\u10d4\u10e5\u10e2\u10d8\u10d5\u10d0\u10e8\u10d8. COVID-19-\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10d8\u10e1, \u10e0\u10dd\u10db \u10db\u10d7\u10d4\u10da \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10db\u10dd\u10d4\u10d7\u10ee\u10dd\u10d5\u10d4\u10d1\u10dd\u10d3\u10d0\u10d7 \u10e1\u10d0\u10ee\u10da\u10e8\u10d8 \u10d3\u10d0\u10e0\u10e9\u10d4\u10dc\u10d0 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d4\u10d1\u10d7\u10d0\u10dc \u10d9\u10dd\u10dc\u10e2\u10d0\u10e5\u10e2\u10d8\u10e1 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10d5\u10d0 – \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d4\u10e1 \u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10d7 \u10d0\u10db\u10d0\u10e1  \u10d0\u10e0 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10d3\u10d0. \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d0 \u10e3\u10e4\u10e0\u10dd \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d3\u10dc\u10d4\u10dc \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10d8\u10dc\u10e1\u10e2\u10e0\u10e3\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10e1 \u10db\u10d4\u10d2\u10dd\u10d1\u10e0\u10d4\u10d1\u10d7\u10d0\u10dc, \u10d9\u10dd\u10da\u10d4\u10d2\u10d4\u10d1\u10d7\u10d0\u10dc \u10d3\u10d0 \u10e1\u10d0\u10e7\u10d5\u10d0\u10e0\u10d4\u10da \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d7\u10d0\u10dc \u10d9\u10dd\u10dc\u10e2\u10d0\u10e5\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10da\u10d0\u10d3. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d0\u10ee\u10d0\u10da \u10d3\u10dd\u10dc\u10d4\u10d6\u10d4 \u10d0\u10d5\u10d8\u10d3\u10d0 \u10d3\u10d0 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10ea\u10dc\u10dd\u10d1\u10d8\u10da\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0 \u10d0\u10e1\u10d0\u10d9\u10dd\u10d1\u10e0\u10d8\u10d5 \u10ef\u10d2\u10e3\u10e4\u10e8\u10d8.<\/p>\n\n\n\n

  \u10d0\u10db\u10df\u10d0\u10db\u10d0\u10d3 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 4,88 \u10db\u10d8\u10da\u10d8\u10d0\u10e0\u10d3\u10d8 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8\u10d0, \u10e0\u10d0\u10ea \u10e3\u10d3\u10e0\u10d8\u10e1 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 62 \u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10e1. \u10e3\u10d0\u10ee\u10da\u10d4\u10e1\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8 \u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e0\u10d8\u10ea\u10ee\u10d5\u10d8 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 220 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10d7 (+4,8 \u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10d8) \u10d2\u10d0\u10e1\u10e3\u10da\u10d8 \u10ec\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8. \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd, \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d0 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 400 \u10db\u10d8\u10da\u10d8\u10dd\u10dc\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10d7 (+9,9 \u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10d8) \u10d1\u10dd\u10da\u10dd 12 \u10d7\u10d5\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10db\u10d8\u10d0\u10e6\u10ec\u10d8\u10d0 4,55 \u10db\u10d8\u10da\u10d8\u10d0\u10e0\u10d3\u10e1 2021 \u10ec\u10da\u10d8\u10e1 \u10dd\u10e5\u10e2\u10dd\u10db\u10d1\u10d4\u10e0\u10e8\u10d8. (8)  \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10d8\u10d0, \u10e0\u10dd\u10db \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10d3\u10e0\u10dd\u10d8\u10e1 15%-\u10e1 \u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10d4\u10dc \u10e1\u10d8\u10e4\u10ee\u10d8\u10d6\u10da\u10d4\u10e8\u10d8, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10d4\u10d3\u10d8\u10d0\u10e8\u10d8.<\/p>\n\n\n\n

\u00a0\u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1, \u10d1\u10d4\u10d5\u10e0\u10db\u10d0 \u10db\u10ea\u10d8\u10e0\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10db\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d8 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10de\u10e0\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d8 \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e1\u10d0\u10d3\u10d0\u10ea \u10db\u10d0\u10d7 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d0\u10d3 \u10d8\u10e1\u10d0\u10e3\u10d1\u10e0\u10dd\u10dc \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d7\u10d0\u10dc. \u10d0\u10db \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10db\u10d0 \u10d8\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10d4\u10e1 \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10d0\u10db \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d0 \u10d3\u10d0\u10d8\u10dc\u10d0\u10ee\u10d4\u10e1 \u10d3\u10d0\u10d3\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d8. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10d8\u10dc\u10e1\u10e2\u10d0\u10d2\u10e0\u10d0\u10db\u10db\u10d0 \u10db\u10dd\u10e3\u10ec\u10dd\u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1, \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10ea\u10d8\u10e0\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10db\u10dd\u10d4\u10ee\u10d3\u10d8\u10dc\u10d0\u10d7 \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d8\u10e1 \u10db\u10d4\u10e2\u10d8 \u10e9\u10d0\u10e0\u10d7\u10e3\u10da\u10dd\u10d1\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8 \u10d3\u10d0 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10db\u10dd\u10e3\u10ec\u10dd\u10d3\u10d0 \u10d9\u10da\u10d8\u10d4\u10dc\u10e2\u10d4\u10d1\u10e1\u10d0\u10ea, \u10e0\u10dd\u10db \u10ee\u10d4\u10da\u10d8 \u10e8\u10d4\u10d4\u10ec\u10e7\u10dd\u10d7 \u10db\u10ea\u10d8\u10e0\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e0\u10dd\u10db \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d0\u10e1 \u10d0\u10e0 \u10d2\u10d0\u10d4\u10dc\u10d0\u10d3\u10d2\u10e3\u10e0\u10d4\u10d1\u10d8\u10dc\u10d0 \u10d8\u10e1\u10d8\u10dc\u10d8. (9)<\/p>\n\n\n\n

\u10d3\u10d0\u10e1\u10d9\u10d5\u10dc\u10d0<\/strong><\/p>\n\n\n\n

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\u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10da\u10d8\u10e2\u10d4\u10e0\u10d0\u10e2\u10e3\u10e0\u10d0<\/strong><\/strong><\/p>\n\n\n\n

  1. https:\/\/www.simplilearn.com\/digital-marketing-during-the-pandemic-article<\/a><\/li>
  2. https:\/\/www.warc.com\/feed<\/a><\/li>
  3. http:\/\/www.businessworld.in\/article\/Covid-19-s-Impact-On-Digital-Marketing-Industry\/12-08-2021-400438\/<\/a><\/li>
  4.  https:\/\/www.warc.com\/newsandopinion\/opinion\/how-influencer-marketing-thrived-during-the-pandemic\/en-gb\/4304<\/a><\/li>
  5. https:\/\/www.business2community.com\/consumer-marketing\/changes-in-consumer-behavior-during-covid-19-02331693<\/a><\/li>
  6.  https:\/\/www.digitalcommerce360.com\/article\/coronavirus-impact-online-retail\/<\/a><\/li>
  7. https:\/\/news.un.org\/en\/story\/2021\/05\/1091182<\/a><\/li>
  8. https:\/\/wearesocial.com\/uk\/blog\/2021\/10\/social-media-users-pass-the-4-5-billion-mark\/<\/a><\/li>
  9.  https:\/\/business.instagram.com\/<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10e1 \u10e1\u10e2\u10d8\u10da\u10d8 \u10d3\u10d0\u10ea\u10e3\u10da\u10d8\u10d0 \u10d7\u10d8\u10dc\u10d0\u10d7\u10d8\u10dc \u10d2\u10dd\u10da\u10d4\u10d7\u10d8\u10d0\u10dc\u10d8\u10d8\u10d5\u10d0\u10dc\u10d4 \u10ef\u10d0\u10d5\u10d0\u10ee\u10d8\u10e8\u10d5\u10d8\u10da\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10ec\u10d8\u10e4\u10dd \u10e3\u10dc\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e2\u10d4\u10e2\u10d8\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10e4\u10d0\u10d9\u10e3\u10da\u10e2\u10d4\u10e2\u10d8\u10e1 \u10d1\u10d0\u10d9\u10d0\u10da\u10d0\u10d5\u10e0\u10d8\u10d0\u10e2\u10d8\u10e1 \u10e1\u10e2\u10e3\u10d3\u10d4\u10dc\u10e2\u10d8tikogoletiani24@gmail.com  \u10d0\u10dc\u10dd\u10e2\u10d0\u10ea\u10d8\u10d0 \u10dd\u10e0\u10d8 \u10ec\u10d4\u10da\u10d8 \u00a0\u10d2\u10d0\u10d5\u10d8\u10d3\u10d0<\/p>\n","protected":false},"author":7,"featured_media":13771,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[120,13],"tags":[],"yoast_head":"\n\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10de\u10d0\u10dc\u10d3\u10d4\u10db\u10d8\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1 - 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