{"id":12437,"date":"2019-09-10T13:17:09","date_gmt":"2019-09-10T13:17:09","guid":{"rendered":"http:\/\/geoeconomics.ge\/?p=12437"},"modified":"2019-09-10T13:18:04","modified_gmt":"2019-09-10T13:18:04","slug":"ikea-%e1%83%a1-%e1%83%ac%e1%83%90%e1%83%a0%e1%83%9b%e1%83%90%e1%83%a2%e1%83%94%e1%83%91%e1%83%98%e1%83%a1-%e1%83%a1%e1%83%90%e1%83%98%e1%83%93%e1%83%a3%e1%83%9b%e1%83%9a%e1%83%9d","status":"publish","type":"post","link":"https:\/\/geoeconomics.ge\/?p=12437","title":{"rendered":"IKEA-\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d8\u10d3\u10e3\u10db\u10da\u10dd"},"content":{"rendered":"<p><strong>\u10d0\u10dc\u10d0 \u10d1\u10e3\u10ee\u10e0\u10d0\u10e8\u10d5\u10d8\u10da\u10d8 <\/strong><br \/>\n<strong><strong>\u10d8\u10d5\u10d0\u10dc\u10d4 \u10ef\u10d0\u10d5\u10d0\u10ee\u10d8\u10e8\u10d5\u10d8\u10da\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10ec\u10d8\u10e4\u10dd \u10e3\u10dc\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e2\u10d4\u10e2\u10d8\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10e4\u10d0\u10d9\u10e3\u10da\u10e2\u10d4\u10e2\u10d8\u10e1 III \u10d9\u10e3\u10e0\u10e1\u10d8\u10e1 \u10e1\u10e2\u10e3\u10d3\u10d4\u10dc\u10e2\u10d8 <\/strong><\/strong><\/p>\n<p><strong>\u10d0\u10dc\u10dd\u10e2\u10d0\u10ea\u10d8\u10d0<\/strong><br \/>\n\u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10d7 \u10db\u10d7\u10d4\u10da\u10d8 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10d2\u10d0\u10d9\u10d5\u10d8\u10e0\u10d5\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10e6\u10e2\u10d0\u10ea\u10d4\u10d1\u10d0\u10e8\u10d8 \u10db\u10dd\u10e7\u10d5\u10d0\u10dc\u10d0\u10e1 \u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10d4\u10dc. \u10d0\u10db\u10d0\u10e8\u10d8 \u10d6\u10dd\u10d2\u10e1 \u10d2\u10d0\u10dc\u10d0\u10d7\u10da\u10d4\u10d1\u10d0, \u10d6\u10dd\u10d2\u10e1 \u10d9\u10d8 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e3\u10dc\u10d0\u10e0\u10d4\u10d1\u10d8 \u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0. \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10d0\u10e1\u10d4\u10d7\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10d0 IKEA-\u10e1 \u10d3\u10d0\u10db\u10d0\u10d0\u10e0\u10e1\u10d4\u10d1\u10d4\u10da\u10d8 &#8211; \u10d8\u10dc\u10d2\u10d5\u10d0\u10e0 \u10d9\u10d0\u10db\u10de\u10e0\u10d0\u10d3\u10d8- \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10e3\u10d3\u10d8\u10d3\u10d4\u10e1\u10d8 \u10e0\u10dd\u10da\u10d8 \u10d8\u10d7\u10d0\u10db\u10d0\u10e8\u10d0 \u10d0\u10d5\u10d4\u10ef\u10d8\u10e1 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10e1\u10d8\u10e2\u10e7\u10d5\u10d0 \u10d7\u10e5\u10d5\u10d0 \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10dc\u10d4\u10e0\u10d2\u10d5\u10d0\u10e8\u10d8. \u10db\u10d0\u10e1 \u10d0\u10e0 \u10db\u10d8\u10e3\u10e6\u10d8\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da\u10d8  \u10d2\u10d0\u10dc\u10d0\u10d7\u10da\u10d4\u10d1\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e8\u10d4\u10eb\u10da\u10dd \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10d4\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10dc\u10d0 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10d0\u10da\u10d8 \u10d3\u10d0  \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10db\u10d4\u10dc\u10d7\u10d0 \u10ec\u10e0\u10d4\u10e8\u10d8 \u10db\u10dd\u10ee\u10d5\u10d4\u10d3\u10e0\u10d8\u10da\u10d8\u10e7\u10dd.<br \/>\n<!--more--><br \/>\nIKEA-\u10db \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10d0\u10d7\u10ec\u10da\u10d4\u10e3\u10da\u10e8\u10d8 \u10d2\u10d0\u10dc\u10d5\u10da\u10dd \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d4\u10e2\u10d0\u10de\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e1\u10d8\u10e0\u10d7\u10e3\u10da\u10d4\u10d4\u10d1\u10d8\u10d7, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7 \u10ee\u10d0\u10e1\u10d8\u10d0\u10d7\u10d3\u10d4\u10d1\u10d0.  \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10db \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1\u10d0\u10d2\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10d0\u10e0\u10e9\u10d4\u10d5\u10e1 \u10d8\u10e1\u10d0\u10d0, \u10e0\u10dd\u10db \u10d8\u10e1 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10e1 \u10d8\u10e1\u10ec\u10d0\u10d5\u10da\u10dd\u10e1 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10d0\u10e6\u10db\u10dd\u10d0\u10e9\u10d8\u10dc\u10dd\u10e1 \u10e1\u10d8\u10e0\u10d7\u10e3\u10da\u10d4\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10eb\u10da\u10d4\u10d5\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d0\u10da\u10e2\u10d4\u10e0\u10dc\u10d0\u10e2\u10d8\u10d5\u10d0.<br \/>\n\u10dc\u10d0\u10e8\u10e0\u10dd\u10db\u10d8\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10d8\u10dc\u10d2\u10d5\u10d0\u10e0 \u10d9\u10d0\u10db\u10de\u10e0\u10d0\u10d3\u10d8\u10e1 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10e9\u10d4\u10dc\u10d0, \u10db\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8 \u10d3\u10d0 \u10db\u10d0\u10d7\u10d8 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d8\u10e1 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d0 IKEA-\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d6\u10e0\u10d3\u10d0\u10d6\u10d4.<\/p>\n<p><strong>Annotation<\/strong><\/p>\n<p>There are people who are iconic for society for their opportunities. Some of them are special because of their education, some of them because of their unique skills. Ingvar Kamprad- founder of IKEA &#8211; is a man like that indeed. He played the most important role in developing furtniture industry and made a big contribution in implementing modern business strategies. He managed to use whole his potential and became one of the most succesful businessman.<br \/>\nThere were several stages of development in IKEA history and they were full of as difficulties as succes. One of the different features of this company is that it always tries to learn on its mistakes and never give up.<br \/>\nThe goal of this thesis is to show achievements of Ingvar Kamprad, to analyze his business strategies and to determine its impluence on IKEA succes and growing.<\/p>\n<p>\u10d3\u10e6\u10d4\u10e1 IKEA \u10e3\u10d3\u10d8\u10d3\u10d4\u10e1\u10d8 \u10d0\u10d5\u10d4\u10ef\u10d8\u10e1 \u10db\u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10d4\u10da\u10d8 \u10e2\u10e0\u10d0\u10dc\u10e1\u10dc\u10d0\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10d9\u10dd\u10e0\u10de\u10dd\u10e0\u10d0\u10ea\u10d8\u10d0\u10d0. \u10e0\u10dd\u10d2\u10dd\u10e0 \u10db\u10d8\u10d0\u10e6\u10ec\u10d8\u10d0 \u10db\u10d0\u10dc \u10d0\u10e1\u10d4\u10d7 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e1?<\/p>\n<p>\u10de\u10d8\u10e0\u10d5\u10d4\u10da  \u10e0\u10d8\u10d2\u10e8\u10d8, \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10d5\u10d8\u10ea\u10dd\u10d3\u10d4\u10d7, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u10d8\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4. \u10e8\u10d4\u10d2\u10d5\u10d8\u10eb\u10da\u10d8\u10d0 \u10d5\u10d7\u10e5\u10d5\u10d0\u10d7, \u10e0\u10dd\u10db \u10d8\u10d9\u10d4\u10d0\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd 1926 \u10ec\u10d4\u10da\u10e1,  \u10db\u10d8\u10e1\u10d8 \u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10da\u10d8\u10e1 -\u10d8\u10dc\u10d2\u10d5\u10d0\u10e0 \u10d9\u10d0\u10db\u10de\u10e0\u10d0\u10d3\u10d8\u10e1 \u10d3\u10d0\u10d1\u10d0\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1. \u10d8\u10dc\u10d2\u10d5\u10d0\u10e0\u10e1 \u10ef\u10d4\u10e0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d1\u10d0\u10d5\u10e8\u10d5\u10dd\u10d1\u10d8\u10e1\u10d0\u10e1 \u10e1\u10e3\u10e0\u10d3\u10d0, \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u10f0\u10e5\u10dd\u10dc\u10dd\u10d3\u10d0 \u10d3\u10d0 \u10ee\u10e3\u10d7\u10d8 \u10ec\u10da\u10d8\u10e1 \u10d0\u10e1\u10d0\u10d9\u10e8\u10d8 \u10d0\u10e1\u10d0\u10dc\u10d7\u10d8\u10e1, \u10dd\u10e0\u10d8 \u10ec\u10da\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10d9\u10d8 \u10e1\u10d0\u10ec\u10d4\u10e0\u10d8 \u10d9\u10d0\u10da\u10db\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd.<\/p>\n<p>1943 \u10ec\u10d4\u10da\u10e1, \u10db\u10dd\u10db\u10ec\u10dd\u10d3\u10d4\u10d1\u10da\u10d4\u10d1\u10d7\u10d0\u10dc \u10dd\u10e4\u10d8\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10da\u10d0\u10d3, \u10d8\u10dc\u10d2\u10d5\u10d0\u10e0\u10d8 \u10d8\u10eb\u10e3\u10da\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10ee\u10d3\u10d0 \u10d3\u10d0\u10d4\u10e0\u10d4\u10d2\u10d8\u10e1\u10e2\u10e0\u10d8\u10e0\u10d4\u10d1\u10d8\u10dc\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d3\u10d0 \u10d0\u10db \u10d2\u10d6\u10d8\u10d7 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 IKEA. \u10d0\u10e6\u10e1\u10d0\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10d8\u10d0, \u10e0\u10dd\u10db \u10d7\u10d0\u10d5\u10d3\u10d0\u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d0\u10d3 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d9\u10d0\u10da\u10db\u10d4\u10d1\u10e1, \u10e1\u10d0\u10d0\u10d7\u10d4\u10d1\u10e1, \u10e1\u10d0\u10e4\u10e3\u10da\u10d4\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10d8\u10d0\u10e4\u10e4\u10d0\u10e1\u10d8\u10d0\u10dc \u10dc\u10d8\u10d5\u10d7\u10d4\u10d1\u10e1 \u10e7\u10d8\u10d3\u10d3\u10d0.  <\/p>\n<p>\u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10e1\u10d4\u10d7\u10d8 \u10de\u10d0\u10e2\u10d0\u10e0\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1\u10d2\u10d0\u10dc \u10e8\u10d4\u10d8\u10e5\u10db\u10dc\u10d0 \u10d3\u10e6\u10d4\u10e1 \u10e9\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10dc\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 \u10d8\u10db\u10de\u10d4\u10e0\u10d8\u10d0. <\/p>\n<p>\u10d7\u10e3 \u10d2\u10d5\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10e1 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8 \u10d9\u10d8\u10d7\u10ee\u10d5\u10d0\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10ee\u10d3\u10d0 \u10d8\u10d9\u10d4\u10d0 \u10d0\u10e1\u10d4\u10d7\u10d8 \u10db\u10eb\u10da\u10d0\u10d5\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0, \u10de\u10d0\u10e1\u10e3\u10ee\u10d8 \u10db\u10d8\u10e1\u10d8 \u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10da\u10d8\u10e1 \u10de\u10d8\u10e0\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0\u10e8\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10d5\u10d4\u10eb\u10d4\u10d1\u10dd\u10d7. \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1  \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10dc\u10eb\u10d8\u10da\u10d6\u10d4 \u10d8\u10dc\u10d2\u10d5\u10d0\u10e0 \u10d9\u10d0\u10db\u10de\u10e0\u10d0\u10d3\u10db\u10d0   \u10d2\u10d0\u10db\u10dd\u10d0\u10d5\u10da\u10d8\u10dc\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10db\u10d4\u10dc\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10e3\u10d0\u10db\u10e0\u10d0\u10d5\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10e3\u10dc\u10d0\u10e0\u10d8, \u10e0\u10d0\u10db\u10d0\u10ea, \u10e0\u10d0 \u10d7\u10e5\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10e1\u10d0\u10ec\u10d0\u10e0\u10db\u10dd\u10dd \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d0 \u10db\u10d8\u10e1\u10d0\u10d1\u10d0\u10eb\u10d0\u10d3 \u10d0\u10e5\u10ea\u10d8\u10d0 \u10db\u10d7\u10d4\u10da\u10e1 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8.<br \/>\n\u10d9\u10d4\u10e0\u10eb\u10dd\u10d3:<br \/>\n&#8211; \u10d3\u10d0\u10d0\u10e0\u10e1\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc 2 \u10ec\u10da\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2, \u10e0\u10dd\u10ea\u10d0 \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e8\u10d9\u10d0\u10e0\u10d0 \u10d8\u10e7\u10dd \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10ec\u10d8\u10dc\u10e1\u10d5\u10da\u10d0, \u10d9\u10d0\u10db\u10de\u10e0\u10d0\u10d3\u10db\u10d0 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d8\u10e2\u10d0 \u10d9\u10da\u10d8\u10d4\u10dc\u10e2\u10d7\u10d0 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10e1 \u10e3\u10e4\u10e0\u10dd \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0 \u10e4\u10d0\u10d6\u10d0\u10e8\u10d8 \u10d2\u10d0\u10d3\u10d0\u10e1\u10e3\u10da\u10d8\u10e7\u10dd \u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d0\u10dc \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10d0-\u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10d2\u10d0\u10d6\u10d4\u10d7\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d8\u10d7 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e0\u10d4\u10d1\u10d0. \u10d0\u10db \u10d2\u10d6\u10d8\u10d7 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10db\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10db\u10d0 \u10e8\u10d4\u10d8\u10e2\u10e7\u10dd \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10d3\u10d0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d8\u10d3\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10f0\u10de\u10dd\u10d5\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10db\u10d0 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4.<br \/>\n&#8211; \u10db\u10d0\u10da\u10d4\u10d5\u10d4 \u10d3\u10d0\u10db\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10d4\u10da\u10db\u10d0 \u10d2\u10d0\u10d8\u10d0\u10d6\u10e0\u10d0, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8 \u10e1\u10d0\u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0 \u10d0\u10e5\u10d5\u10e1 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10e1 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0\u10d6\u10d4 \u10d3\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d3\u10d2\u10dd\u10db\u10d0\u10e0\u10d4\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d0. 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\u10e1\u10d0\u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0 \u10d0\u10e5\u10d5\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10db\u10d8\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d5\u10d0\u10da\u10e7\u10e3\u10e0\u10d8\u10e1 \u10d3\u10d4\u10d5\u10dc\u10d4\u10d1\u10d0\u10e1, \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d9\u10e3\u10d7\u10ee\u10d4\u10e8\u10d8 \u10d0\u10e6\u10db\u10dd\u10e9\u10d4\u10dc\u10d8\u10da\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10dc\u10d4\u10e0\u10d2\u10d8\u10da\u10d8 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10ea\u10dc\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10d7\u10d0\u10d5\u10d8\u10e1\u10d4\u10d1\u10d0\u10e1. \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db\u10d0\u10e1 \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0 \u10db\u10d8\u10e1\u10d8 \u10db\u10dd\u10d2\u10d6\u10d0\u10e3\u10e0\u10dd\u10d1\u10d0  \u10d0\u10db\u10d4\u10e0\u10d8\u10d9\u10d0\u10e8\u10d8 1952 \u10ec\u10d4\u10da\u10e1, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d2\u10d0\u10d4\u10ea\u10dc\u10dd \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10da\u10d0\u10d2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0\u10e1 Cash &#038; Carry, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7\u10d0\u10ea \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d2\u10d0\u10dc\u10da\u10d0\u10d2\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10e5\u10d0\u10da\u10d0\u10e5\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e3\u10d1\u10dc\u10d4\u10d1\u10e8\u10d8, \u10e1\u10d0\u10d3\u10d0\u10ea \u10db\u10d8\u10ec\u10d8\u10e1 \u10e4\u10d0\u10e1\u10d8 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d0\u10d1\u10d0\u10da\u10d8\u10d0. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0 \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10d8  \u10e3\u10d6\u10d0\u10e0\u10db\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e1\u10d0\u10ec\u10e7\u10dd\u10d1\u10d8\u10e1 \u10e4\u10dd\u10e0\u10db\u10d8\u10e1\u10d0\u10d0. \u10e8\u10d4\u10d3\u10d4\u10d2\u10d0\u10d3 \u10d2\u10d0\u10d8\u10ee\u10e1\u10dc\u10d0 \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10e1 \u10dd\u10e0\u10d8 \u10e1\u10d0\u10d5\u10d0\u10ed\u10e0\u10dd \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d0.<br \/>\n&#8211; \u10d8\u10db\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1, \u10e0\u10dd\u10db \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d8\u10d3\u10d8 \u10d9\u10dd\u10db\u10e4\u10dd\u10e0\u10e2\u10d8 \u10e8\u10d4\u10d4\u10e5\u10db\u10dc\u10d0, \u10d3\u10d0\u10db\u10e6\u10da\u10d4\u10da\u10d8 \u10e1\u10d0\u10d5\u10d0\u10ed\u10e0\u10dd \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8 \u10e8\u10d4\u10d4\u10db\u10e1\u10e3\u10d1\u10e3\u10e5\u10d4\u10d1\u10d8\u10dc\u10d0, \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10db  \u10d2\u10d0\u10d0\u10d2\u10e0\u10eb\u10d4\u10da\u10d0 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d8 \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10ee\u10d5\u10d4\u10ec\u10d0, \u10e0\u10dd\u10db\u10da\u10d8\u10d7\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10dd\u10e1\u10d0\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10d4\u10da\u10d8 \u10d8\u10e5\u10dc\u10d4\u10d1\u10dd\u10d3\u10d0 \u10e1\u10d0\u10d5\u10d0\u10ed\u10e0\u10dd \u10ea\u10d4\u10dc\u10e2\u10e0\u10d8\u10e1 \u10d3\u10d0\u10d7\u10d5\u10d0\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0. 50-\u10d8\u10d0\u10dc \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10e1 \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10e8\u10d8 \u10d2\u10d0\u10e9\u10dc\u10d3\u10d0 \u10de\u10d0\u10e2\u10d0\u10e0\u10d0 \u10d9\u10d0\u10e4\u10d4\u10d4\u10d1\u10d8, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d9\u10da\u10d8\u10d4\u10dc\u10e2\u10d4\u10d1\u10e1 \u10e8\u10d4\u10d4\u10eb\u10da\u10dd\u10d7 \u10d3\u10d0\u10e1\u10d5\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10dc\u10d0\u10e7\u10e0\u10d4\u10d1\u10d0.<br \/>\n&#8211; 1963 \u10ec\u10d4\u10da\u10e1 \u10d9\u10d8, \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10d8\u10ee\u10d5\u10d3\u10d0, \u10e0\u10dd\u10db \u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e1\u10d0\u10d9\u10db\u10d0\u10dd\u10d3 \u10d2\u10d0\u10ef\u10d4\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d3\u10d0 \u10d0\u10d7\u10d5\u10d8\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10e7\u10dd, \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d0 \u10e0\u10d7\u10e3\u10da\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0 \u10d3\u10d0  \u10e3\u10d9\u10d5\u10d4 \u10d2\u10d0\u10d0\u10e9\u10dc\u10d3\u10d0 \u10e1\u10d0\u10d9\u10db\u10d0\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10ea \u10d0\u10ee\u10d0\u10da\u10d8 \u10d1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d0\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1\u10d4\u10d1\u10da\u10d0\u10d3, \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d8\u10e2\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d5\u10d0\u10ed\u10e0\u10dd\u10d1\u10d0\u10e8\u10d8 \u10e9\u10d0\u10d1\u10db\u10d0. \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10e1 \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d0 \u10d2\u10d0\u10d8\u10ee\u10e1\u10dc\u10d0 \u10dc\u10dd\u10e0\u10d5\u10d4\u10d2\u10d8\u10d0\u10e8\u10d8, \u10db\u10dd\u10d2\u10d5\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10d7 \u10d9\u10d8 \u10e8\u10d5\u10d4\u10d8\u10ea\u10d0\u10e0\u10d8\u10d0\u10e8\u10d8.<br \/>\n&#8211; \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10e4\u10d0\u10e5\u10e2\u10d8\u10d0 \u10d8\u10e1\u10d8\u10ea, \u10e0\u10dd\u10db \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10e1 \u10d0\u10e5\u10d5\u10e1 \u10d5\u10d4\u10d1-\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d8\u10d7\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 10 000 \u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 \u10d3\u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d0\u10d6\u10d4  online-shopping -\u10d8 \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0 \u10d3\u10e0\u10dd\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0. \u10e0\u10d0 \u10d7\u10e5\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0, \u10d4\u10e1 \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10d4\u10d1\u10d0 \u10e7\u10d8\u10d3\u10d5\u10d8\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e1 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d0\u10d3\u10d5\u10d8\u10da\u10e1, \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10e1 \u10ee\u10d3\u10d8\u10e1 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10d3\u10e0\u10dd\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d4\u10dc\u10d4\u10e0\u10d2\u10d8\u10d8\u10e1 \u10d3\u10d0\u10d6\u10dd\u10d2\u10d5\u10d0\u10e8\u10d8 \u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0. \u10d4.\u10d8. \u201e\u10d8\u10d9\u10d4\u10d0\u201c-\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e4\u10d4\u10ee\u10e1 \u10e3\u10ec\u10e7\u10dd\u10d1\u10e1 \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10e1.<br \/>\n&#8211; \u10d8\u10d9\u10d4\u10d0\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d0 \u10e8\u10d5\u10d4\u10d3\u10d4\u10d7\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10d7 \u10e8\u10d4\u10e6\u10d4\u10d1\u10d8\u10da\u10d8\u10d0 \u10e7\u10d5\u10d8\u10d7\u10d4\u10da-\u10da\u10e3\u10e0\u10ef \u10e4\u10d4\u10e0\u10d4\u10d1\u10e8\u10d8. \u10e1\u10d0\u10da\u10d0\u10e0\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d6\u10d4  \u10db\u10dd\u10d7\u10d0\u10d5\u10e1\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10d2\u10d0\u10dc\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d8\u10e7\u10d8\u10d3\u10d4\u10d1\u10d0 \u10e8\u10d5\u10d4\u10d3\u10e3\u10e0\u10d8 \u10dc\u10d0\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ed\u10db\u10d4\u10da\u10d8. \u10d4. \u10d8. \u10db\u10d0\u10e0\u10d7\u10d0\u10da\u10d8\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10d0\u10e0\u10d0\u10d4\u10e0\u10d7 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d0\u10e0 \u10d8\u10d5\u10d8\u10ec\u10e7\u10d4\u10d1\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1 \u10d4\u10e0\u10dd\u10d5\u10dc\u10e3\u10da \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d1\u10dd\u10da\u10dd\u10db\u10d3\u10d4 \u10db\u10d0\u10d7\u10d8 \u10d4\u10e0\u10d7\u10d2\u10e3\u10da\u10d8 \u10e0\u10e9\u10d4\u10d1\u10d0. <\/p>\n<p>\u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10e3\u10d6\u10d0\u10e0\u10db\u10d0\u10d6\u10d0\u10e0\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1, \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10dc\u10d4\u10e0\u10d2\u10d5\u10d8\u10e1 \u10d2\u10e0\u10eb\u10d4\u10da\u10d8 \u10d2\u10d6\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 , \u10d8\u10d9\u10d4\u10d0, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10db\u10d0\u10e6\u10d0\u10d6\u10d8\u10d4\u10d1\u10d8\u10ea \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d4 \u10d0\u10d7\u10d0\u10e1\u10dd\u10d1\u10d8\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0 49 \u10e5\u10d5\u10d4\u10e7\u10d0\u10dc\u10d0\u10e8\u10d8, \u10d3\u10e6\u10d4\u10e1  \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10d0 \u10d0\u10d5\u10d4\u10ef\u10d8\u10e1 \u10db\u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10d4\u10da \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10d7\u10d0 \u10e8\u10dd\u10e0\u10d8\u10e1. <\/p>\n<p><strong>\u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10da\u10d8\u10e2\u10d4\u10e0\u10d0\u10e2\u10e3\u10e0\u10d0<\/strong><\/p>\n<p>1. \u10ef\u10dd\u10dc \u10d3. \u10d3\u10d4\u10dc\u10d8\u10d4\u10da\u10e1\u10d8\u10e1, \u10da\u10d8 \u10f0. \u10e0\u10d4\u10d3\u10d4\u10d1\u10dd\u10d2\u10d8\u10e1, \u10d3\u10d4\u10dc\u10d8\u10d4\u10da \u10de. \u10e1\u10d0\u10da\u10d8\u10d5\u10d0\u10dc\u10d8\u10e1 \u10ec\u10d8\u10d2\u10dc\u10d8\u10e1  ,, \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u2019\u2019 \u10d2\u10d0\u10e0\u10d4\u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd \u10d3\u10d0 \u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8, \u10d8\u10dc\u10d2\u10da\u10d8\u10e1\u10e3\u10e0\u10d8 \u10db\u10d4-14 \u10d2\u10d0\u10db\u10dd\u10ea\u10d4\u10db\u10d8\u10e1 \u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10d7\u10d0\u10e0\u10d2\u10db\u10d0\u10dc\u10d8.<br \/>\n2. \u10e1\u10d0\u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10dd \u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10e3\u10e0\u10d8 \u10de\u10dd\u10e0\u10e2\u10d0\u10da\u10d8-IKEA-\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10e8\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0<br \/>\n3. Business Press News (BPN)<br \/>\n4. Marketing Directo-<a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/checklists\/los-seis-trucos-que-tiene-ikea-para-rascarle-el-bolsillo-en-cada-visita\/#\" rel=\"noopener\" target=\"_blank\">www.marketingdirecto.com<\/a><br \/>\n5. Ingvar Kamprad Biography: Success Story of IKEA Founder. Astrum People website<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u10d0\u10dc\u10d0 \u10d1\u10e3\u10ee\u10e0\u10d0\u10e8\u10d5\u10d8\u10da\u10d8 \u10d8\u10d5\u10d0\u10dc\u10d4 \u10ef\u10d0\u10d5\u10d0\u10ee\u10d8\u10e8\u10d5\u10d8\u10da\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10ec\u10d8\u10e4\u10dd \u10e3\u10dc\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e2\u10d4\u10e2\u10d8\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10e4\u10d0\u10d9\u10e3\u10da\u10e2\u10d4\u10e2\u10d8\u10e1 III \u10d9\u10e3\u10e0\u10e1\u10d8\u10e1 \u10e1\u10e2\u10e3\u10d3\u10d4\u10dc\u10e2\u10d8 \u10d0\u10dc\u10dd\u10e2\u10d0\u10ea\u10d8\u10d0 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8<\/p>\n","protected":false},"author":2,"featured_media":12438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[120,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - 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