{"id":12637,"date":"2020-09-30T10:40:33","date_gmt":"2020-09-30T10:40:33","guid":{"rendered":"http:\/\/geoeconomics.ge\/?p=12637"},"modified":"2020-09-30T10:40:33","modified_gmt":"2020-09-30T10:40:33","slug":"%e1%83%9b%e1%83%90%e1%83%a0%e1%83%99%e1%83%94%e1%83%a2%e1%83%98%e1%83%9c%e1%83%92%e1%83%a3%e1%83%9a%e1%83%98-%e1%83%9d%e1%83%9b%e1%83%94%e1%83%91%e1%83%98","status":"publish","type":"post","link":"https:\/\/geoeconomics.ge\/?p=12637","title":{"rendered":"\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8"},"content":{"rendered":"

\u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10e1 \u10e1\u10e2\u10d8\u10da\u10d8 \u10d3\u10d0\u10ea\u10e3\u10da\u10d8\u10d0 <\/p>\n

\u10d0\u10dc\u10d0 \u10d9\u10d0\u10ee\u10dc\u10d8\u10d0\u10e8\u10d5\u10d8\u10da\u10d8<\/strong>
\n\u10d8\u10d5\u10d0\u10dc\u10d4 \u10ef\u10d0\u10d5\u10d0\u10ee\u10d8\u10e8\u10d5\u10d8\u10da\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10ec\u10d8\u10e4\u10dd \u10e3\u10dc\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e2\u10d4\u10e2\u10d8\u10e1
\n\u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10e4\u10d0\u10d9\u10e3\u10da\u10e2\u10d4\u10e2\u10d8\u10e1 III \u10d9\u10e3\u10e0\u10e1\u10d8\u10e1 \u10e1\u10e2\u10e3\u10d3\u10d4\u10dc\u10e2\u10d8
\nanakakhniashvili1@gmail.com<\/em><\/p>\n

\u10d0\u10dc\u10dd\u10e2\u10d0\u10ea\u10d8\u10d0<\/strong><\/p>\n

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Annotation<\/strong><\/p>\n

This article discusses marketing wars and their essence. Today, marketing is one of the most important tools in business in the world and it is developing more and more every day and gaining more importance for the whole world. Marketing has the closest connection to customers compared to other business areas. Today\u2019s world is as competitive as ever, therefore without marketing measures a firm will find it very difficult to compete healthily with another firm. Firms spend thousands or tens of thousands of dollars to advertise that will have a positive impact on consumers. My article discusses marketing wars. It is interesting how firms compete with each other in legal or illegal ways. 4 types of marketing wars are discussed and we will see what firms do to defeat each other and gain market dominance. Business success is impossible without marketing. Lots of new firms are opened every year and if we want our business to be successful in the future, we must deeply and thoroughly study the essence of marketing and understand how to compete fairly with our competitors to gain legitimacy and maintain a leading market position and customers for years to come.<\/p>\n

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\u10e1\u10ec\u10dd\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e0\u10e9\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10d6\u10dc\u10d8\u10d7, \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10e0\u10dd\u10db \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10e8\u10d4\u10d5\u10d8\u10e1\u10ec\u10d0\u10d5\u10da\u10dd\u10d7 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d2\u10d0\u10dc\u10e1\u10d0\u10d6\u10e6\u10d5\u10e0\u10d0\u10d5\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d8\u10da\u10d4\u10d1\u10d0\u10e1 \u10ee\u10dd\u10da\u10dd \u10d4\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10db\u10ee\u10e0\u10d8\u10d5 \u10ec\u10d0\u10e0\u10db\u10dd\u10e8\u10dd\u10d1\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0\u10e1. \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10d8 \u10e1\u10d0\u10ee\u10d8\u10e1. \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7 \u10e1\u10e3\u10e0\u10d5\u10d8\u10da\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d8\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d4\u10dc \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10e1\u10d0\u10e5\u10dd\u10dc\u10da\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7. \u10e1\u10d0\u10e5\u10dd\u10dc\u10da\u10d8\u10e1 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10d6\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10d0\u10ee\u10d3\u10d4\u10dc\u10e1 \u10e4\u10d0\u10e1\u10d8 \u10d3\u10d0 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8. <\/p>\n

\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d4\u10d1\u10d8 \u10d2\u10d5\u10ee\u10d5\u10d3\u10d4\u10d1\u10d0 \u10e7\u10d5\u10d4\u10da\u10d2\u10d0\u10dc: \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10e8\u10d8, \u10d0\u10d1\u10e0\u10d4\u10d1\u10d6\u10d4, \u10d1\u10e0\u10dd\u10e8\u10e3\u10e0\u10d4\u10d1\u10d6\u10d4,\u10e2\u10d4\u10da\u10d4\u10d5\u10d8\u10d6\u10dd\u10e0\u10e8\u10d8 \u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d2\u10d0\u10dc \u10e1\u10d0\u10d3\u10d0\u10ea \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d7\u10d0\u10d5\u10e1\u10d4\u10d1\u10d0\u10d0 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8. \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d0\u10e0\u10d0\u10e0\u10d0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8. \u10d0\u10db \u10e1\u10e4\u10d4\u10e0\u10dd\u10e1 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d0\u10d3 \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d4\u10dc \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0 \u10e5\u10d5\u10d4\u10e7\u10d0\u10dc\u10d0\u10e8\u10d8. \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10e1\u10d0\u10e5\u10dd\u10dc\u10d4\u10da\u10d6\u10d4 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1, \u10e0\u10d0\u10ea \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d3\u10d8\u10d3\u10d8 \u10ee\u10dc\u10d8\u10d7 \u10db\u10d8\u10e1\u10d8 \u10e8\u10d4\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10d0\u10db \u10d2\u10d6\u10d8\u10d7 \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10d8\u10e1 \u10e3\u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d4\u10e1\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10d0. <\/p>\n

\u10d4\u10e0\u10d7 \u10e1\u10da\u10dd\u10d2\u10d0\u10dc\u10e1 \u10d7\u10e3 \u10e4\u10dd\u10e2\u10dd\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10d3\u10d8\u10d3\u10d8 \u10d6\u10d4\u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10dd\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d6\u10d4 \u10d7\u10e3 \u10d8\u10d2\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3\u10d0\u10d0 \u10e8\u10d4\u10e0\u10e9\u10d4\u10e3\u10da\u10d8. \u10d0\u10db\u10d8\u10e1 \u10d9\u10d0\u10e0\u10d2\u10d8 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d8\u10d0 \u10e4\u10d8\u10e0\u10db\u10d0 “nike\u201d-\u10e1 \u10e1\u10da\u10dd\u10d2\u10d0\u10dc\u10d8 \u201ejust do it\u201c. \u10d4\u10e1 \u10e1\u10da\u10dd\u10d2\u10d0\u10dc\u10d8 \u10e4\u10d8\u10e0\u10db\u10d0\u10e1 \u10d3\u10d0\u10d4\u10ee\u10db\u10d0\u10e0\u10d0 \u10ec\u10d8\u10dc\u10e1\u10d5\u10da\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10d1\u10d4\u10d5\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10dd\u10da\u10dd\u10d2\u10d8\u10e1 \u10d0\u10d6\u10e0\u10d8\u10d7, \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10ec\u10d8\u10dc\u10d0\u10d3\u10d0\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e9\u10d4\u10dc\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4\u10ef\u10d4\u10e0 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0. <\/p>\n

\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8\u10e1 \u10d0\u10e0\u10e1\u10d8<\/strong><\/p>\n

\u10d8\u10e8\u10d5\u10d8\u10d0\u10d7\u10d8\u10d0 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4. \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d0 \u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10d7. \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8 \u10db\u10e3\u10d3\u10d0\u10db \u10e3\u10de\u10d8\u10e0\u10d8\u10e1\u10de\u10d8\u10e0\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1 : \u10e3\u10e2\u10d4\u10d5\u10d4\u10dc, \u10e3\u10d9\u10d0\u10dc \u10d8\u10ee\u10d4\u10d5\u10d4\u10dc, \u10d8\u10de\u10e7\u10e0\u10dd\u10d1\u10d4\u10dc \u10d3\u10d0 \u10d0\u10d5\u10d8\u10ec\u10e0\u10dd\u10d5\u10d4\u10d1\u10d4\u10dc \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10e2\u10e1, \u10d8\u10db\u10d0\u10e0\u10ef\u10d5\u10d4\u10d1\u10d4\u10dc \u10d3\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d3\u10d0\u10db\u10d0\u10e0\u10ea\u10ee\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10db\u10d0\u10ea \u10d3\u10d0\u10e2\u10dd\u10d5\u10dd\u10dc \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8. \u10d6\u10dd\u10d2 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10ec\u10d0\u10d2\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10ee\u10d0\u10e0\u10d4 \u10d8\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d3\u10d0\u10e2\u10dd\u10d5\u10dd\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8, \u10d3\u10d0\u10ee\u10e3\u10e0\u10dd\u10e1 \u10e1\u10d0\u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10d8\u10d7\u10ee\u10dd\u10d5\u10dd\u10e1 \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8. \u10d2\u10d0\u10db\u10d0\u10e0\u10ef\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10ee\u10d0\u10e0\u10d4 \u10d9\u10d8 \u10e3\u10e4\u10e0\u10dd \u10eb\u10da\u10d8\u10d4\u10e0\u10d3\u10d4\u10d1\u10d0, \u10ee\u10e1\u10dc\u10d8\u10e1 \u10db\u10d4\u10e2 \u10e1\u10d0\u10ec\u10d0\u10e0\u10db\u10dd\u10e1, \u10d4\u10d6\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10db\u10d3\u10d8\u10d3\u10e0\u10d3\u10d4\u10d1\u10d0.
\n\u2022 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10e1 \u10db\u10d8\u10d7\u10d8\u10d7\u10d4\u10d1\u10e3\u10da\u10d8 \u10d0\u10e5\u10d5\u10d7 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8\u10e1 \u10dd\u10d7\u10ee\u10d8 \u10e2\u10d8\u10de\u10d8, \u10d4\u10e1\u10d4\u10dc\u10d8\u10d0: 2.( Ries , Trout \u201cmarketing warfare\u201d, 2016)
\n\u2022 \u10d7\u10d0\u10d5\u10d3\u10d0\u10ea\u10d5\u10d8\u10d7\u10d8 \u10dd\u10db\u10d8
\n\u2022 \u10e8\u10d4\u10e2\u10d4\u10d5\u10d8\u10d7\u10d8 \u10dd\u10db\u10d8
\n\u2022 \u10e4\u10da\u10d0\u10dc\u10d2\u10e3\u10e0\u10d8 \u10e8\u10d4\u10e2\u10d4\u10d5\u10d0
\n\u2022 \u10de\u10d0\u10e0\u10e2\u10d8\u10d6\u10d0\u10dc\u10e3\u10da\u10d8 \u10dd\u10db\u10d8<\/p>\n

\u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da \u10e2\u10d8\u10de\u10e1 \u10d0\u10e5\u10d5\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10d3\u10d0 \u10e2\u10d0\u10e5\u10e2\u10d8\u10e5\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da \u10e1\u10d0\u10db\u10ee\u10d4\u10d3\u10e0\u10dd \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10e1 \u10f0\u10d2\u10d0\u10d5\u10e1 \u10e0\u10d0\u10e6\u10d0\u10ea\u10d8\u10d7. \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3 \u10d7\u10d0\u10d5\u10d3\u10d0\u10ea\u10d5\u10d8\u10d7\u10d8 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10e3\u10d3\u10d0\u10db \u10e3\u10dc\u10d3\u10d0 \u10db\u10dd\u10eb\u10e0\u10d0\u10dd\u10d1\u10d3\u10d4\u10e1 \u10d3\u10d0 \u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d3\u10d4\u10e1, \u10e0\u10d0\u10d7\u10d0 \u10db\u10dd\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e1\u10d0\u10db\u10d8\u10d6\u10dc\u10d4 \u10e0\u10d7\u10e3\u10da\u10d8 \u10d2\u10d0\u10e1\u10d0\u10d3\u10d0\u10d2\u10e3\u10e0\u10d4\u10d1\u10d4\u10da\u10d8\u10d0. \u10da\u10d8\u10d3\u10d4\u10e0\u10db\u10d0 \u10d1\u10d0\u10d6\u10d0\u10e0\u10e1 \u10e3\u10dc\u10d3\u10d0 \u10e8\u10d4\u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10e1 \u10db\u10e3\u10d3\u10d0\u10db \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8 \u10e0\u10d0\u10d7\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10dc\u10e2\u10db\u10d0 \u10d5\u10d4\u10e0 \u10db\u10dd\u10d0\u10e1\u10ec\u10e0\u10dd\u10e1 \u10db\u10d8\u10e1\u10d8 \u10d3\u10d0\u10ec\u10d4\u10d5\u10d0 \u10d3\u10d0 \u10d5\u10d4\u10e0 \u10db\u10dd\u10d0\u10ee\u10d4\u10e0\u10dd\u10e1 \u10d7\u10d0\u10d5\u10d3\u10d0\u10ee\u10db\u10d0. \u10d7\u10d0\u10d5\u10d3\u10d0\u10ea\u10d5\u10d8\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d8\u10e1\u10d0\u10e1 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10e9\u10d0\u10e1\u10d0\u10e4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10d7\u10dd\u10d3\u10d8. \u10d0\u10db \u10d3\u10e0\u10dd\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8 \u10e4\u10d8\u10e0\u10db\u10d0 \u10d4\u10da\u10dd\u10d3\u10d4\u10d1\u10d0 \u10dc\u10d0\u10d1\u10d8\u10ef\u10d4\u10d1\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc, \u10d0\u10db\u10d6\u10d0\u10d3\u10d4\u10d1\u10e1 \u10d2\u10d0\u10e0\u10d9\u10d5\u10d4\u10e3\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e1 \u10db\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d0\u10dc\u10d0\u10d3\u10d2\u10e3\u10e0\u10d4\u10d1\u10da\u10d0\u10d3. \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8 \u10d6\u10d5\u10d4\u10e0\u10d0\u10d5\u10d4\u10dc \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1, \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d4\u10dc \u10db\u10dd\u10d8\u10e1\u10e7\u10d8\u10d3\u10dd\u10dc \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10d1\u10da\u10d4\u10d1\u10d8, \u10d4\u10ec\u10d4\u10d5\u10d8\u10d0\u10dc \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d4\u10d5\u10d8\u10d6\u10d8\u10d0\u10e1, \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8\u10e1 \u10e5\u10e3\u10e0\u10d3\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10d0\u10e0\u10d0\u10d9\u10d0\u10dc\u10dd\u10dc\u10d8\u10d4\u10e0 \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d4\u10d1\u10e1. <\/p>\n

\u10e8\u10d4\u10e2\u10d4\u10d5\u10d8\u10d7\u10d8 \u10dd\u10db\u10d8\u10e1 \u10d3\u10e0\u10dd\u10e1 \u10e4\u10d8\u10e0\u10db\u10d0 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10e1 \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10e8\u10d4\u10e3\u10e2\u10d8\u10dd\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10e1. \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10e1 \u10ee\u10d0\u10d6\u10d8 \u10d2\u10d0\u10e3\u10e1\u10d5\u10d0\u10e1 \u10db\u10d8\u10e1 \u10dc\u10d0\u10d9\u10da\u10dd\u10d5\u10d0\u10dc\u10d4\u10d1\u10d4\u10d1\u10e1, \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d8\u10e1\u10d8 \u10d3\u10d0\u10db\u10d0\u10e0\u10ea\u10ee\u10d4\u10d1\u10d8\u10e1 \u10e4\u10dd\u10dc\u10d6\u10d4 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10dd\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d0. \u10e8\u10d4\u10e2\u10d4\u10d5\u10d8\u10d7\u10d8 \u10dd\u10db\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10db\u10dd\u10d5\u10d8\u10e7\u10d5\u10d0\u10dc\u10dd\u10d7 \u10d7\u10d8\u10d7\u10db\u10e5\u10db\u10d8\u10e1 300 \u10ec\u10da\u10d8\u10e1 \u10ec\u10d8\u10dc \u10d0\u10db\u10d4\u10e0\u10d8\u10d9\u10d4\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10db\u10d2\u10dd\u10dc\u10d4\u10d1\u10da\u10d8\u10e1 \u10d1\u10d4\u10dc\u10df\u10d0\u10db\u10d8\u10dc \u10e4\u10e0\u10d0\u10dc\u10d9\u10da\u10d8\u10dc\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d8. \u10db\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10d8\u10d2\u10dd\u10dc\u10d0 \u10e6\u10e3\u10db\u10d4\u10da\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10d3\u10e6\u10d4\u10e1\u10d0\u10ea \u10e4\u10e0\u10d0\u10dc\u10d9\u10da\u10d8\u10dc\u10d8\u10e1 \u10e6\u10e3\u10db\u10d4\u10da\u10e1 \u10e3\u10ec\u10dd\u10d3\u10d4\u10d1\u10d4\u10dc, \u10d3\u10d0 \u10d0\u10db\u10d8\u10d7 \u10dd\u10db\u10d8 \u10d2\u10d0\u10db\u10dd\u10e3\u10ea\u10ee\u10d0\u10d3\u10d0 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d8\u10db \u10d3\u10e0\u10dd\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d7\u10d1\u10dd\u10d1\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0 \u10d8\u10e7\u10dd, \u10d4\u10e1 \u10d8\u10e7\u10dd \u10ea\u10d4\u10ea\u10ee\u10da\u10d8\u10e1 \u10e6\u10d8\u10d0 \u10d1\u10e3\u10ee\u10d0\u10e0\u10d8. \u10e4\u10e0\u10d0\u10dc\u10d9\u10da\u10d8\u10dc\u10db\u10d0 \u10db\u10d8\u10d0\u10d2\u10dc\u10dd \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10e1\u10e3\u10e1\u10e2 \u10db\u10ee\u10d0\u10e0\u10d4\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10db\u10d8\u10e1 \u10dc\u10d0\u10d9\u10da\u10dd\u10d5\u10d0\u10dc\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d2\u10d0\u10e3\u10e1\u10d5\u10d0 \u10ee\u10d0\u10d6\u10d8, \u10d0\u10db \u10e2\u10d0\u10e5\u10e2\u10d8\u10d9\u10d8\u10d7 \u10e8\u10d4\u10eb\u10da\u10dd \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10db\u10dd\u10ec\u10d8\u10dc\u10d0\u10d5\u10d4 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8\u10e1 \u10d3\u10d0\u10d9\u10d0\u10d5\u10d4\u10d1\u10d0. \u10db\u10d0\u10dc \u10d2\u10d0\u10db\u10dd\u10d0\u10e5\u10d5\u10d4\u10e7\u10dc\u10d0 \u10d2\u10d0\u10d6\u10d4\u10d7\u10e8\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d0( \u10e4\u10d4\u10e0\u10d0\u10eb\u10d4, 2010, \u10d2\u10d5200) : \u201c\u10e8\u10d4\u10d8\u10eb\u10d8\u10dc\u10d4\u10d7 \u201c\u10de\u10d4\u10dc\u10e1\u10d8\u10da\u10d5\u10d0\u10dc\u10d8\u10d8\u10e1 \u10e6\u10e3\u10db\u10d4\u10da\u10d8\u201d \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc\u10d0\u10ea \u10e6\u10d8\u10d0 \u10d3\u10d0 \u10d9\u10d0\u10e8\u10d9\u10d0\u10e8\u10d0 \u10ea\u10d4\u10ea\u10ee\u10da\u10d8 \u10d5\u10dc\u10d4\u10d1\u10e1 \u10d7\u10d5\u10d0\u10da\u10d4\u10d1\u10e1, \u10d0\u10e8\u10e0\u10dd\u10d1\u10e1 \u10d9\u10d0\u10dc\u10e1, \u10d0\u10e9\u10d4\u10dc\u10e1 \u10dc\u10d0\u10dd\u10ed\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d8\u10ec\u10d5\u10d4\u10d5\u10e1 \u10d0\u10d3\u10e0\u10d4\u10e3\u10da\u10d8 \u10d3\u10d0\u10d1\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d8\u10db\u10de\u10e2\u10dd\u10db\u10d4\u10d1\u10e1\u201d. \u10e4\u10e0\u10d0\u10dc\u10d9\u10da\u10d8\u10dc\u10db\u10d0 \u10db\u10d8\u10d0\u10d2\u10dc\u10dd \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10e1\u10e3\u10e1\u10e2 \u10db\u10ee\u10d0\u10e0\u10d4\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10db\u10d8\u10e1 \u10dc\u10d0\u10d9\u10da\u10dd\u10d5\u10d0\u10dc\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d2\u10d0\u10e3\u10e1\u10d5\u10d0 \u10ee\u10d0\u10d6\u10d8, \u10d0\u10db \u10e2\u10d0\u10e5\u10e2\u10d8\u10d9\u10d8\u10d7 \u10e8\u10d4\u10eb\u10da\u10dd \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10db\u10dd\u10ec\u10d8\u10dc\u10d0\u10d5\u10d4 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8\u10e1 \u10d3\u10d0\u10d9\u10d0\u10d5\u10d4\u10d1\u10d0.<\/p>\n

\u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10e2\u10d8\u10de\u10d8\u10d0 \u10e4\u10da\u10d0\u10dc\u10d2\u10e3\u10e0\u10d8 \u10e8\u10d4\u10e2\u10d4\u10d5\u10d4\u10d1\u10d8. \u10d4\u10e1 \u10d2\u10e3\u10da\u10d8\u10e1\u10ee\u10db\u10dd\u10d1\u10e1 \u10e1\u10d8\u10e2\u10e3\u10d0\u10ea\u10d8\u10d0\u10e1, \u10e0\u10dd\u10ea\u10d0 \u10dd\u10e0\u10d8 \u10d0\u10dc \u10db\u10d4\u10e2\u10d8 \u10d1\u10e3\u10db\u10d1\u10d4\u10e0\u10d0\u10d6\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d8\u10d1\u10e0\u10eb\u10d5\u10d8\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d3\u10d0 \u10d0\u10db \u10d3\u10e0\u10dd\u10e1 \u10e1\u10d0\u10d8\u10d3\u10d0\u10dc\u10e6\u10d0\u10ea \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10e9\u10dc\u10d3\u10d4\u10d1\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d3\u10d0 \u10d8\u10d9\u10d0\u10d5\u10d4\u10d1\u10e1 \u10db\u10dd\u10ec\u10d8\u10dc\u10d0\u10d5\u10d4 \u10d0\u10d3\u10d2\u10d8\u10da\u10e1. \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u201emcdonalds\u201c \u10d3\u10d0 \u201eburger king\u201c \u10d8\u10d1\u10e0\u10eb\u10d5\u10d8\u10d0\u10dc \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. \u10d3\u10d0 \u10d0\u10db \u10d3\u10e0\u10dd\u10e1 \u10d2\u10d0\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u201csubway\u201d \u10d3\u10d0 \u10e8\u10d4\u10e3\u10db\u10e9\u10dc\u10d4\u10d5\u10da\u10d0\u10d3 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8 \u10d3\u10d0\u10d8\u10d9\u10d0\u10d5\u10d0. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10dd\u10da\u10dd\u10d2\u10d4\u10d1\u10db\u10d0 \u10d4\u10e1 \u10d2\u10d0\u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d4\u10e1 \u10d3\u10d0 \u10d3\u10d0\u10d0\u10e1\u10d9\u10d5\u10dc\u10d4\u10e1 \u10e0\u10dd\u10db \u10d6\u10d4\u10db\u10dd\u10d7 \u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10e3\u10da 2 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e1 \u10d0\u10e5\u10d5\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d3\u10d8\u10d3\u10d8 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d8, \u10e0\u10d0\u10ea \u10db\u10d8\u10e3\u10e6\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d6\u10dd\u10d2\u10d8\u10d4\u10e0\u10d7\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. \u201csubway\u201d-\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10d8\u10e6\u10d4\u10d1\u10d4\u10dc \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0\u10e1, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10db\u10d0\u10d7 \u10d0\u10e5\u10d5\u10d7 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d4\u10e0\u10d7\u10d8 \u10e2\u10d8\u10de\u10d8\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8
\n \u10db\u10d4\u10dd\u10d7\u10ee\u10d4 \u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d2\u10d0\u10d5\u10e0\u10ea\u10d4\u10da\u10d4\u10d1\u10e3\u10da\u10d8 \u10e2\u10d8\u10de\u10d8\u10d0 \u10de\u10d0\u10e0\u10e2\u10d8\u10d6\u10d0\u10dc\u10e3\u10da\u10d8 \u10dd\u10db\u10d8.\u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5 \u10d1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d6\u10d4 \u10d6\u10dd\u10d2\u10d8\u10d4\u10e0\u10d7\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8 \u10d0\u10dc \u10da\u10dd\u10d2\u10dd \u10db\u10d8\u10d0\u10db\u10e1\u10d2\u10d0\u10d5\u10e1\u10dd\u10d5 \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10db\u10d4 \u10ea\u10dc\u10dd\u10d1\u10d8\u10da \u10d1\u10e0\u10d4\u10dc\u10d3\u10e1. \u10d4\u10e1\u10d4\u10d7\u10d8 \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10d4\u10dc \u10e1\u10d0\u10ee\u10d4\u10da\u10d8 \u10e8\u10d4\u10e3\u10ea\u10d5\u10d0\u10da\u10dd\u10dc 1 \u10d0\u10dc 2 \u10d0\u10e1\u10dd\u10d7\u10d8 \u10d3\u10d0 \u10d0\u10db\u10d8\u10d7 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d0\u10e8\u10d8 \u10e8\u10d4\u10d8\u10e7\u10d5\u10d0\u10dc\u10dd\u10dc \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8. \u10d0\u10e1\u10d4\u10d7\u10d8 \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d1\u10d4\u10d5\u10e0\u10d8 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10ee\u10e8\u10e0\u10d0\u10d3 \u10e1\u10d0\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10da\u10dd\u10e8\u10d8 \u10e1\u10e0\u10e3\u10da\u10d3\u10d4\u10d1\u10d0 \u10ee\u10dd\u10da\u10db\u10d4.<\/p>\n

\u2022 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d0 3. (\u10e4\u10d4\u10e0\u10d0\u10eb\u10d4 \u10d8\u10da\u10d8\u10d0, \u201c\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8-\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u201d \u10ec\u10d8\u10d2\u10dc\u10d8 I, )<\/p>\n

1886 \u10ec\u10da\u10d8\u10e1 \u10db\u10d0\u10d8\u10e1\u10e8\u10d8, \u10ef\u10dd\u10dc \u10de\u10d0\u10db\u10d1\u10d4\u10e0-\u10e2\u10dd\u10dc\u10db\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10e0\u10d4\u10ea\u10d4\u10de\u10e2\u10d8\u10d7 \u10e1\u10d8\u10e0\u10dd\u10e4\u10d8 \u10d3\u10d0\u10d0\u10db\u10d6\u10d0\u10d3\u10d0. \u10e1\u10d8\u10e0\u10dd\u10e4\u10d8 \u10e8\u10d4\u10d3\u10d2\u10d4\u10d1\u10dd\u10d3\u10d0 \u10d0\u10e4\u10e0\u10d8\u10d9\u10e3\u10da\u10d8 \u10d9\u10d0\u10d9\u10da\u10d8\u10e1 \u201e\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10d3\u10d0 \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10e1\u10e2\u10d8\u10db\u10e3\u10da\u10d0\u10e2\u10dd\u10e0\u10d8\u10e1 \u201e\u10d9\u10dd\u10d9\u10d0\u10e1\u201c \u10ee\u10d8\u10e1 \u10e4\u10dd\u10d7\u10da\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10e7\u10d4\u10dc\u10d8\u10e1\u10d2\u10d0\u10dc, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10d8\u10dc\u10d2\u10e0\u10d4\u10d3\u10d8\u10d4\u10dc\u10e2\u10d8 \u10d8\u10e7\u10dd \u10d9\u10dd\u10e4\u10d4\u10d8\u10dc\u10d8. \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10dc\u10eb\u10d8\u10da\u10d6\u10d4 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10e1\u10ec\u10dd\u10e0\u10db\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d6\u10d4 \u10d3\u10d0\u10e7\u10e0\u10d3\u10dc\u10dd\u10d1\u10d8\u10da\u10db\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10db\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d6\u10e6\u10d5\u10e0\u10d0, \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d3\u10e0\u10dd\u10d8\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7 \u10d8\u10ea\u10d5\u10da\u10d8\u10d3\u10dc\u10d4\u10dc \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10d8\u10d6\u10dc\u10dd\u10d1\u10e0\u10d8\u10d5 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0\u10e1. 1985 \u10ec\u10d4\u10da\u10e1 \u10d9\u10dd\u10e1\u10db\u10dd\u10e1\u10e8\u10d8 \u10db\u10dd\u10ee\u10d5\u10d3\u10d0 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u201c.\u10d0\u10db \u10db\u10d8\u10d6\u10dc\u10d8\u10d7 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10d8\u10da\u10d4\u10d1\u10d8 \u10d2\u10d0\u10db\u10dd\u10e3\u10e8\u10d5\u10d4\u10e1 \u10d3\u10d0\u10e1\u10d0\u10da\u10d4\u10d5\u10d8 \u10e6\u10d4\u10e0\u10dd\u10d7\u10d8. \u10d3\u10d0\u10d1\u10e0\u10e3\u10dc\u10d4\u10d1\u10e3\u10da \u10d9\u10dd\u10e1\u10db\u10dd\u10dc\u10d0\u10d5\u10e2\u10d4\u10d1\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10d7 \u10d3\u10d0\u10ee\u10d5\u10d3\u10d0: \u201e\u10d9\u10d4\u10d7\u10d8\u10da\u10d8 \u10d8\u10e7\u10dd\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10d0\u10d1\u10e0\u10e3\u10dc\u10d4\u10d1\u10d0 \u10d3\u10d4\u10d3\u10d0\u10db\u10d8\u10ec\u10d0\u10d6\u10d4, \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10e1\u10d0\u10db\u10e8\u10dd\u10d1\u10da\u10dd\u10e8\u10d8\u201c. (\u10e4\u10d4\u10e0\u10d0\u10eb\u10d4, 2010\u10ec, \u10d2\u10d5219)<\/p>\n

1985 \u10ec\u10d4\u10da\u10d8 \u10d0\u10e6\u10d8\u10dc\u10d8\u10e8\u10dc\u10d0 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3 \u10db\u10d0\u10e0\u10ea\u10ee\u10d0\u10d3. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201e\u10de\u10d4\u10de\u10e1\u10d8\u10d9\u10dd\u10db\u201c, \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10d7\u10d0\u10d5\u10d2\u10d6\u10d8\u10e1 \u10d0\u10e1\u10d0\u10d1\u10dc\u10d4\u10d5\u10d0\u10d3, \u10d2\u10d0\u10db\u10dd\u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8 \u10d2\u10d0\u10db\u10dd\u10d0\u10e5\u10d5\u10d4\u10e7\u10dc\u10d0, \u10e0\u10dd\u10db \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d0\u10e1 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d0\u10d3 \u10e1\u10d0\u10e1\u10db\u10d4\u10da\u10d8\u10e1 \u10e2\u10d9\u10d1\u10d8\u10da\u10d8 \u10d2\u10d4\u10db\u10dd \u10db\u10dd\u10e1\u10ec\u10dd\u10dc\u10d3\u10d0. \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u201c \u10ec\u10d0\u10db\u10dd\u10d4\u10d2\u10dd \u10d0\u10db \u10ee\u10e0\u10d8\u10d9\u10e1 \u10d3\u10d0 \u10e1\u10d0\u10e1\u10db\u10d4\u10da\u10e1 \u10e8\u10d0\u10e5\u10e0\u10d8\u10e1 \u10e8\u10d4\u10db\u10ea\u10d5\u10d4\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0\u10e3\u10db\u10d0\u10e2\u10d0. \u10d0\u10e6\u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10db\u10d0 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10db \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d8\u10e1 \u10d0\u10e6\u10e8\u10e4\u10dd\u10d7\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10d0 \u10d3\u10d0 \u10dd\u10e4\u10d8\u10e1\u10e8\u10d8 \u10d3\u10e6\u10d4\u10e8\u10d8 8 \u10d0\u10d7\u10d0\u10e1\u10d8 \u10e3\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10dd \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d6\u10d0\u10e0\u10d8 \u10e8\u10d4\u10d3\u10d8\u10dd\u10d3\u10d0. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10db \u10e1\u10d0\u10e1\u10ec\u10e0\u10d0\u10e4\u10dd\u10d3 \u10d3\u10d0\u10d0\u10d1\u10e0\u10e3\u10dc\u10d0 \u10eb\u10d5\u10d4\u10da\u10d8 \u10e0\u10d4\u10ea\u10d4\u10de\u10e2\u10d8 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d8 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10ea \u10d2\u10d0\u10e1\u10ec\u10d8\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10d0\u10db \u10d3\u10e0\u10dd\u10e1 \u201e\u10de\u10d4\u10de\u10e1\u10d8\u10db\u201c \u10e3\u10d9\u10d5\u10d4 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10d0\u10d3\u10d2\u10d8\u10da\u10d8 \u10d3\u10d0\u10d8\u10d9\u10d0\u10d5\u10d0 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4.
\n\u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10db\u201c \u10d0\u10d2\u10e0\u10d4\u10e1\u10d8\u10e3\u10da\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd \u10d3\u10d0 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10ec\u10d4\u10da\u10e8\u10d8 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10dd\u10d1\u10d0 \u10d3\u10d0\u10d8\u10d1\u10e0\u10e3\u10dc\u10d0.<\/p>\n

2003 \u10ec\u10d4\u10da\u10e1 \u10d3\u10d0\u10d8\u10ec\u10e7\u10d4\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201e\u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0 \u10d2\u10d4\u10db\u10e0\u10d8\u10d4\u10da\u10d8\u10d0\u201c, \u10d7\u10e3\u10db\u10ea\u10d0, \u10d0\u10db \u10d3\u10d4\u10d5\u10d8\u10d6\u10d8\u10d7 \u10d9\u10d0\u10dc\u10d0\u10d3\u10d0\u10e8\u10d8 \u10e3\u10e4\u10e0\u10dd \u10d0\u10d3\u10e0\u10d4 \u10d8\u10e7\u10dd \u10e1\u10ee\u10d5\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10e3\u10da\u10d8. \u10e1\u10d0\u10e5\u10db\u10d4 \u10e1\u10d0\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10da\u10dd\u10db\u10d3\u10d4 \u10db\u10d8\u10d5\u10d8\u10d3\u10d0 \u10d3\u10d0 \u10d8\u10d2\u10d8 \u10d3\u10e6\u10d4\u10db\u10d3\u10d4 \u10d0\u10e0 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d0. \u10d0\u10db\u10df\u10d0\u10db\u10d0\u10d3 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8 \u10d2\u10d0\u10d3\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10eb\u10d5\u10d4\u10da\u10d8 \u10e1\u10da\u10dd\u10d2\u10d0\u10dc\u10d4\u10d1\u10d8\u10d7, \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d0\u10d3 \u10d9\u10dd\u10db\u10de\u10d8\u10e3\u10e2\u10d4\u10e0\u10e3\u10da\u10d8 \u10d2\u10e0\u10d0\u10e4\u10d8\u10d9\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10e1 \u10d0\u10e6\u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10d8 \u10d4\u10e4\u10d4\u10e5\u10e2\u10d4\u10d1\u10d8\u10d7 \u10d3\u10d0\u10d8\u10de\u10e7\u10e0\u10dd\u10e1 \u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8.<\/p>\n

\u10e1\u10e3\u10da \u10d1\u10dd\u10da\u10dd \u10d3\u10e0\u10dd\u10e1 \u10de\u10e0\u10d4\u10e1\u10d0\u10e8\u10d8 \u10d2\u10d0\u10e9\u10dc\u10d3\u10d0 \u10e1\u10d4\u10dc\u10e1\u10d0\u10ea\u10d8\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10e1\u10ee\u10d5\u10d0 \u10ed\u10e0\u10d8\u10da\u10e8\u10d8 \u10d2\u10d0\u10d3\u10d0\u10f0\u10e7\u10d0\u10d5\u10e1 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10d3\u10d0 \u10db\u10d8\u10e1\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d4\u10d1\u10d8, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10ec\u10d4\u10e1\u10d4\u10d1\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1. \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10db\u10d0 \u10db\u10d4\u10dc\u10d4\u10ef\u10d4\u10e0\u10db\u10d0 \u10e5\u10d0\u10da\u10db\u10d0 \u10ef\u10dd\u10d8\u10d0 \u10e3\u10d8\u10da\u10d8\u10d0\u10db\u10e1\u10db\u10d0, \u10e4\u10e3\u10da\u10d8\u10e1 \u10d0\u10e6\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d6\u10dc\u10d8\u10d7, \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d8\u10e2\u10d0 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10d0\u10d8\u10d3\u10e3\u10db\u10da\u10dd\u10e1 \u201e\u10de\u10d4\u10de\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u201c \u10db\u10d8\u10e7\u10d8\u10d3\u10d5\u10d0 1.5 \u10db\u10d8\u10da\u10d8\u10dd\u10dc \u10d3\u10dd\u10da\u10d0\u10e0\u10d0\u10d3. \u10d4\u10e1 \u201e\u10d9\u10dd\u10d9\u10d0\u10e1\u201c \u10d0\u10ee\u10d0\u10da\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10e0\u10d4\u10ea\u10d4\u10de\u10e2\u10d8 \u10d8\u10e7\u10dd, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10ef\u10d4\u10e0 \u10d0\u10e0 \u10d2\u10d0\u10db\u10dd\u10e1\u10e3\u10da\u10d0. \u201e\u10de\u10d4\u10de\u10e1\u10d8\u10d9\u10dd\u10db\u201c \u10d0\u10db\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u201e\u10d9\u10dd\u10d9\u10d0-\u10d9\u10dd\u10da\u10d0\u10e1\u201c \u10d0\u10ea\u10dc\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10d4\u10e0\u10d7\u10dd\u10d1\u10da\u10d8\u10d5\u10d8 \u10db\u10ea\u10d3\u10d4\u10da\u10dd\u10d1\u10d8\u10d7 \u10ef\u10dd\u10d8\u10d0 \u10e3\u10d8\u10da\u10d8\u10d0\u10db\u10e1\u10d8 \u10e4\u10e3\u10da\u10d8\u10e1 \u10d0\u10e6\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10db\u10d4\u10dc\u10e2\u10e8\u10d8 \u10d3\u10d0\u10d0\u10d9\u10d0\u10d5\u10d4\u10e1, \u10d2\u10d0\u10d0\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10da\u10d4\u10e1 \u10d3\u10d0 7 \u10ec\u10da\u10d8\u10d7 \u10de\u10d0\u10e2\u10d8\u10db\u10e0\u10dd\u10d1\u10d0 \u10db\u10d8\u10e3\u10e1\u10d0\u10ef\u10d4\u10e1. \u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10d8\u10db \u10d0\u10ee\u10d0\u10da\u10d8 \u10e4\u10d0\u10e1\u10d4\u10e3\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10e1, \u10e0\u10d0\u10ea \u10d3\u10d8\u10d3 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e8\u10d8 21-\u10d4 \u10e1\u10d0\u10e3\u10d9\u10e3\u10dc\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ec\u10e7\u10d8\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d3\u10d0. \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u10e1\u10e3\u10e4\u10d7\u10d0 \u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10d7 \u10e3\u10dc\u10d3\u10d0 \u10d0\u10d9\u10d4\u10d7\u10dd!<\/p>\n

\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 <\/p>\n

\u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10e1\u10d0\u10e7\u10e3\u10e0\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.
\n\u10d0\u10e1\u10d4\u10d7\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d9\u10d8\u10dc\u10d9\u10da\u10d0\u10dd\u10d1\u10d4\u10d1\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e0\u10d0\u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e7\u10dd\u10e1 \u10d3\u10d0 \u10e0\u10d0\u10ea \u10e3\u10e4\u10e0\u10dd \u10e0\u10d7\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10e1\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 \u10db\u10d8\u10dc\u10d8\u10e8\u10dc\u10d4\u10d1\u10d0 \u10d2\u10d0\u10df\u10e6\u10d4\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10d8\u10d7, \u10db\u10d8\u10d7 \u10e3\u10e4\u10e0\u10dd \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10d0\u10dc\u10d0\u10d3 \u10e9\u10d0\u10d8\u10d7\u10d5\u10da\u10d4\u10d1\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0:<\/p>\n

\u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10ec\u10da\u10d8\u10e1 \u10ec\u10d8\u10dc, \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10e8\u10d8 \u201e\u10db\u10d0\u10d2\u10d7\u10d8\u201c \u10d3\u10d0 \u201e\u10ef\u10d4\u10dd\u10e1\u10d4\u10da\u10d8\u201c \u10d3\u10d0\u10e3\u10de\u10d8\u10e0\u10d8\u10e1\u10de\u10d8\u10e0\u10d3\u10dc\u10d4\u10dc \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1. \u201e\u10ef\u10d4\u10dd\u10e1\u10d4\u10da\u10d8\u10e1\u201c \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10dd\u10e4\u10d8\u10e1\u10d8\u10e1 \u10d7\u10d0\u10d5\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u10d3\u10d8\u10d3\u10d8 \u10d1\u10d0\u10dc\u10d4\u10e0\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d4\u10d9\u10e3\u10d7\u10d5\u10dc\u10dd\u10d3\u10d0 \u201e\u10db\u10d0\u10d2\u10d7\u10d8\u10e1\u201c \u10d3\u10d0 \u10d1\u10d0\u10dc\u10d4\u10e0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10d0\u10e1\u10dd\u10d4\u10d1\u10d8\u10d7 \u10d4\u10ec\u10d4\u10e0\u10d0: \u201e\u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10db\u10d0\u10d2\u10d7\u201c. \u10d0\u10db\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10de\u10d0\u10e1\u10e3\u10ee\u10db\u10d0\u10ea \u10d3\u10d8\u10d3\u10ee\u10d0\u10dc\u10e1 \u10d0\u10e0 \u10d3\u10d0\u10d0\u10e7\u10dd\u10d5\u10dc\u10d0 \u10d3\u10d0 \u10db\u10d0\u10da\u10d4\u10d5\u10d4 \u201e\u10ef\u10d4\u10dd\u10e1\u10d4\u10da\u10db\u10d0\u201c \u10e1\u10d0\u10de\u10d0\u10e1\u10e3\u10ee\u10dd\u10d3 \u10e4\u10d4\u10d8\u10e1\u10d1\u10e3\u10e5\u10d8\u10e1 \u201e\u10f0\u10d0\u10f0\u10d0\u201c \u10e0\u10d4\u10d0\u10e5\u10ea\u10d8\u10d0 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10d0. <\/p>\n

\u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10e8\u10d8 \u10d0\u10db\u10ef\u10d4\u10e0\u10d0\u10d3 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1 \u10dd\u10e0\u10d8 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u2014 REDMED \u10d3\u10d0 Ekimo \u10d3\u10d0\u10e3\u10de\u10d8\u10e0\u10d8\u10e1\u10de\u10d8\u10e0\u10d3\u10d0. 4.(on.ge)<\/p>\n

Ekimo-\u10db \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d0\u10ee\u10d0\u10da\u10d8 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10db\u10d4\u10e1\u10d8\u10ef\u10d8\u10d7 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10d1\u10d8\u10da\u10d1\u10dd\u10e0\u10d3\u10d4\u10d1\u10d6\u10d4 \u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d3\u10d0\u10e0\u10e2\u10e7\u10db\u10d4\u10d1\u10d8 \u10db\u10d8\u10d8\u10e2\u10d0\u10dc\u10d0, \u10e1\u10d0\u10de\u10d0\u10e1\u10e3\u10ee\u10dd\u10d3 \u10d9\u10d8 REDMED-\u10db\u10d0 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10d0\u10dc\u10d4\u10e0\u10d8 \u10d0\u10ee\u10da\u10d8\u10d7 \u10e9\u10d0\u10d0\u10dc\u10d0\u10ea\u10d5\u10da\u10d0 \u10d3\u10d0 Ekimo-\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d3\u10d0\u10e1\u10db\u10e3\u10da \u10d9\u10d8\u10d7\u10ee\u10d5\u10d0 “\u10e0\u10dd\u10d2\u10dd\u10e0 \u10ee\u10d0\u10e0”-\u10e1 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8 \u10d0\u10e1\u10d4 \u10d2\u10d0\u10e1\u10ea\u10d0: “\u10d2\u10d0\u10d8\u10d2\u10d4 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d0\u10d3 – REDMED.GE”.<\/p>\n

REDMED-\u10d8 Ekimo-\u10e1 \u10d9\u10d8\u10d7\u10ee\u10d5\u10d0\u10d6\u10d4 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8\u10e1 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d0\u10d3 \u10d2\u10d0\u10e1\u10d0\u10d2\u10d4\u10d1\u10d0\u10d3 \u10d9\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10d7\u10d4\u10e0\u10d0\u10de\u10d4\u10d5\u10e2\u10d7\u10d0\u10dc \u10e3\u10e4\u10d0\u10e1\u10dd \u10d3\u10d8\u10e1\u10e2\u10d0\u10dc\u10ea\u10d8\u10e3\u10e0 \u10d9\u10dd\u10dc\u10e1\u10e3\u10da\u10e2\u10d0\u10ea\u10d8\u10d0\u10e1 \u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10e1.<\/p>\n

\u10d0\u10e1\u10d4\u10d5\u10d4, \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d4\u10e0\u10d7\u10d8 \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d8 \u10d4\u10ee\u10d4\u10d1\u10d0 \u201e\u10e1\u10d4\u10e0\u10d2\u10dd\u10e1 \u10dc\u10d0\u10d6\u10e3\u10e5\u10e1\u201c, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7 \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd\u10d3 \u10d8\u10d7\u10d5\u10da\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d0\u10e5\u10e2\u10e3\u10d0\u10da\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1 \u10d0\u10e0 \u10d9\u10d0\u10e0\u10d2\u10d0\u10d5\u10e1. \u201e\u10e1\u10d4\u10e0\u10d2\u10dd\u10e1\u201c \u10ef\u10d8\u10ee\u10e3\u10e0\u10d8\u10e1 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10d7 \u10d2\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10d0\u10d1\u10e0\u10d0 \u10ec\u10d0\u10e0\u10ec\u10d4\u10e0\u10d8\u10d7 \u201e\u10d0\u10e0\u10ea \u10e9\u10d4\u10db\u10d8\u10d0 \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d8\u201c.<\/p>\n

6 \u10e0\u10d0\u10db \u10e0\u10d0\u10ea \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0<\/strong>
\n\u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d0\u10d3\u10d0\u10ea \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d0\u10d3 \u10d3\u10d0 \u10e8\u10d4\u10db\u10d0\u10e0\u10d7\u10d4\u10d1\u10d8\u10d7 \u10d0\u10e0 \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10d5\u10d8\u10ec\u10e7\u10dd\u10d7 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8, \u10db\u10d0\u10e0\u10d9\u10d4\u10d2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d2\u10d4\u10d2\u10db\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10e3\u10db\u10d0\u10e2\u10d4\u10d1\u10da\u10dd\u10d1\u10d0 \u10d2\u10d0\u10e0\u10d3\u10d0\u10e3\u10d5\u10d0\u10da\u10d8\u10d0. \u10e8\u10d4\u10db\u10dd\u10d2\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d7 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10dc\u10d0\u10d1\u10d8\u10ef\u10e1 \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ec\u10d8\u10dc\u10d3\u10d0\u10e0\u10d8\u10d0. 5.(\u10e0\u10dd\u10db\u10d0 \u10e9\u10d0\u10e9\u10d0\u10d5\u10d0\u10e1 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0 \u201e\u10e8\u10d4\u10e1\u10d0\u10d5\u10d0\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8\u201c )<\/p>\n

1. \u10e8\u10d4\u10dc\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 USP (USP \u2013 Unique Selling Point \u2013 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0\u10d8 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d0)
\n \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10db\u10dd\u10eb\u10e0\u10d0\u10dd\u10d1\u10e1 USP-\u10e1 \u10d2\u10d0\u10e0\u10e8\u10d4\u10db\u10dd. \u10d7\u10e3\u10d9\u10d8 \u10db\u10d9\u10d0\u10e4\u10d8\u10dd\u10d3 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10d8\u10d1\u10d5\u10da\u10d4\u10da\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10d0\u10e6\u10d5\u10ec\u10d4\u10e0\u10d7 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10e4\u10d8\u10e0\u10db\u10d8 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1, \u10db\u10d0\u10e8\u10d8\u10dc \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10e3\u10e0\u10d8 \u10d9\u10da\u10d8\u10d4\u10dc\u10e2\u10d8 \u10db\u10d8\u10d8\u10e9\u10dc\u10d4\u10d5\u10e1, \u10e0\u10dd\u10db \u10d0\u10e0\u10d0\u10e4\u10e0\u10d8\u10d7 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d3\u10d4\u10d1\u10d0 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10e4\u10d8\u10e0\u10db\u10d0\u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc. \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8, \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10e1\u10d0\u10e5\u10dd\u10dc\u10d4\u10da\u10d8 \u10d0\u10dc \u10e0\u10d0\u10d8\u10db\u10d4 \u10d0\u10ee\u10da\u10d8\u10e1 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d0 \u10d3\u10d0\u10d2\u10d5\u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e8\u10d8. \u10e1\u10d8\u10d0\u10ee\u10da\u10d4 \u10d3\u10d0 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d0 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10d8\u10d6\u10d8\u10d3\u10d0\u10d5\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1.<\/p>\n

2. \u10d3\u10d0\u10d8\u10e1\u10d0\u10ee\u10d4 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8!
\n\u10d7\u10e3\u10d9\u10d8 \u10d0\u10e0 \u10d5\u10d8\u10ea\u10d8\u10d7 \u10e0\u10d0\u10e1 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10d5\u10d0\u10e6\u10ec\u10d8\u10dd\u10d7, \u10d5\u10d4\u10e0\u10d0\u10e4\u10d4\u10e0\u10e1 \u10db\u10d8\u10d0\u10e6\u10ec\u10d4\u10d5. \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10db\u10dd\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 \u10d0\u10e0 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e7\u10dd\u10e1 \u10e4\u10d8\u10e0\u10db\u10d8\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8. \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d0 \u10db\u10d8\u10d6\u10dc\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7 \u10db\u10d8\u10e1\u10d0\u10e6\u10ec\u10d4\u10d5\u10d0\u10d3 \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10d3 \u10d3\u10d0\u10d1\u10d0\u10da\u10d0\u10dc\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0 \u10d2\u10d5\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10d3\u10d0\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7 \u10e8\u10d4\u10d2\u10d5\u10d8\u10eb\u10da\u10d8\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10db\u10d8\u10d6\u10dc\u10d0\u10db\u10d3\u10d4 \u10d0\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10db\u10d8\u10d5\u10d8\u10d3\u10d4\u10d7. \u10d3\u10d0\u10d5\u10d0\u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10dd\u10d7 \u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d9\u10d0\u10e2\u10d4\u10d2\u10dd\u10e0\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10e1\u10d0\u10ea \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d6\u10d4 \u10d0\u10dc \u10d2\u10d0\u10dc\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d0\u10d6\u10d4 \u10d2\u10d0\u10d5\u10d0\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10d1\u10d7. \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd\u10e1 \u10d3\u10d0\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2\u10d1 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10e1\u10d0\u10e5\u10db\u10d4 \u10e7\u10d5\u10d4\u10da\u10d0\u10e1 \u10e3\u10d9\u10d4\u10d7 \u10d4\u10ea\u10dd\u10d3\u10d8\u10dc\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d2\u10d0\u10ea\u10d8\u10da\u10d4\u10d1\u10d8\u10d7 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8\u10d0 \u10db\u10d0\u10e8\u10d8\u10dc, \u10e0\u10dd\u10ea\u10d0 \u10d8\u10ea\u10d8, \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d0\u10d3 \u10e0\u10d0 \u10dc\u10d0\u10d1\u10d8\u10ef\u10d4\u10d1\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d2\u10d0 \u10d0\u10db\u10d0 \u10d7\u10e3 \u10d8\u10db \u10db\u10d8\u10d6\u10dc\u10d8\u10e1 \u10db\u10d8\u10e1\u10d0\u10e6\u10ec\u10d4\u10d5\u10d0\u10d3.<\/p>\n

3. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10db\u10d8\u10d4\u10db\u10d0\u10e0\u10d7\u10d4\u10d1\u10dd\u10d3\u10d4\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1<\/p>\n

\u10e0\u10d0 \u10d7\u10e5\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0, \u10e7\u10d5\u10d4\u10da\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10db\u10d0 \u10d8\u10ea\u10d8\u10e1, \u10d7\u10e3 \u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1\u10d0\u10d0 \u10db\u10d8\u10e1\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 \u10d0\u10dc \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d2\u10d0\u10dc\u10d9\u10e3\u10d7\u10d5\u10dc\u10d8\u10da\u10d8, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d0\u10e1 \u10db\u10d0\u10e8\u10d8\u10dc \u10d3\u10d0\u10d5\u10e3\u10e8\u10d5\u10d4\u10d1\u10d7, \u10d7\u10e3\u10d9\u10d8 \u10db\u10d8\u10d5\u10d8\u10e9\u10dc\u10d4\u10d5\u10d7, \u10e0\u10dd\u10db \u10d4\u10e0\u10d7\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0 \u10d9\u10d0\u10e2\u10d4\u10d2\u10dd\u10e0\u10d8\u10d0\u10d6\u10d4 \u10d4\u10e0\u10d7\u10dc\u10d0\u10d8\u10e0\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7 \u10d8\u10db\u10e3\u10e8\u10d0\u10d5\u10d4\u10d1\u10e1. \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10e3\u10dc\u10d3\u10d0 \u10e8\u10d4\u10d5\u10d0\u10e0\u10e9\u10d8\u10dd\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10d3\u10d0 \u10e1\u10dd\u10ec\u10e0\u10d0\u10d3 \u10db\u10d8\u10d5\u10d0\u10ec\u10dd\u10d3\u10dd\u10d7 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8. \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d0\u10d8\u10d7\u10d5\u10d0\u10da\u10d8\u10e1\u10ec\u10d8\u10dc\u10dd, \u10e0\u10dd\u10db \u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10e3\u10e4\u10e0\u10dd \u10db\u10dd\u10d8\u10ee\u10db\u10d0\u10e0\u10d4\u10dc \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10e1, \u10e8\u10d4\u10e1\u10d0\u10db\u10d0\u10d1\u10d8\u10e1\u10d0\u10d3 \u10db\u10d0\u10d7\u10d7\u10d0\u10dc \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10e5\u10e1\u10d4\u10da\u10d8\u10d7 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 \u10ef\u10dd\u10d1\u10d8\u10d0, \u10ee\u10dd\u10da\u10dd \u10d0\u10e1\u10d0\u10d9\u10dd\u10d5\u10d0\u10dc\u10d8 \u10db\u10dd\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e3\u10e4\u10e0\u10dd \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10e2\u10d4\u10da\u10d4\u10d5\u10d8\u10d6\u10dd\u10e0\u10d8 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0. \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e1 \u10ea\u10d5\u10da\u10d8\u10e1 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d0\u10e1\u10d0\u10d9\u10d8 \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e1\u10e5\u10d4\u10e1\u10d8, \u10d0\u10d3\u10d2\u10d8\u10da\u10db\u10d3\u10d4\u10d1\u10d0\u10e0\u10d4\u10dd\u10d1\u10d0, \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10d0\u10da\u10d8.<\/p>\n

4. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e7\u10dd\u10e1 \u10d0\u10d3\u10d0\u10de\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8<\/p>\n

\u10d6\u10dd\u10d2\u10ef\u10d4\u10e0 \u10d0\u10e1\u10d4\u10ea \u10ee\u10d3\u10d4\u10d1\u10d0 \u2013 \u10e4\u10e3\u10e0\u10ea\u10d4\u10da\u10d6\u10d4 \u10d8\u10d3\u10d4\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d8\u10da\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10dd\u10d0 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d8\u10e1\u10d4 \u10d0\u10e0 \u10d0\u10db\u10e3\u10e8\u10d0\u10d5\u10d3\u10d4\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d2\u10d5\u10d8\u10dc\u10d3\u10d0. \u10d7\u10e3 \u10e9\u10d5\u10d4\u10dc\u10db\u10d0 \u10d8\u10d3\u10d4\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d8\u10da\u10db\u10d0 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10db \u10e8\u10d4\u10d3\u10d4\u10d2\u10d8 \u10d5\u10d4\u10e0 \u10db\u10dd\u10d8\u10e2\u10d0\u10dc\u10d0, \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10e0\u10dd\u10db \u10e8\u10d4\u10d5\u10ea\u10d5\u10d0\u10da\u10dd\u10d7 \u10d3\u10d0 \u10e9\u10d0\u10d5\u10d0\u10dc\u10d0\u10ea\u10d5\u10da\u10dd\u10d7 \u10e0\u10d0\u10e6\u10d0\u10ea \u10d0\u10ee\u10da\u10d8\u10d7.<\/p>\n

5. \u10e8\u10d4\u10dc\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d8\u10d6\u10d0<\/p>\n

\u10d1\u10d4\u10d5\u10e0 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e1 \u10d0\u10e0 \u10d0\u10e5\u10d5\u10e1 \u10d3\u10e0\u10dd \u10db\u10dd\u10db\u10ee\u10d8\u10d1\u10d5\u10da\u10d4\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e0\u10d4\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10e1\u10d0\u10ea\u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10db\u10d4\u10dc\u10d4\u10ef\u10d4\u10e0\u10d4\u10d1\u10d8 \u10f0\u10e7\u10d0\u10d5\u10d7, \u10db\u10d0\u10d8\u10dc\u10ea \u10d3\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d3\u10d0\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d8\u10dc\u10d0\u10e8\u10d4. \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10d7 \u10d2\u10d5\u10e7\u10d0\u10d5\u10d3\u10d4\u10e1 \u10d8\u10e1\u10d4\u10d7\u10d8 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10db\u10d0\u10ea \u10d8\u10ea\u10d8\u10d0\u10dc, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d3\u10d0 \u10e0\u10d0 \u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10d8\u10d7 \u10db\u10dd\u10d8\u10d6\u10d8\u10d3\u10dd\u10dc \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10dc \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8 \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d5\u10d4\u10d1-\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e1\u10e0\u10e3\u10da\u10e7\u10dd\u10dc USP \u10d3\u10d0 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10dd\u10dc \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d0\u10d3 \u10d3\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd\u10d3.<\/p>\n

6. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10d8\u10d6\u10dd\u10db\u10d4\u10d1\u10d0 \u10db\u10d8\u10e6\u10ec\u10d4\u10e3\u10da\u10d8 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7<\/p>\n

\u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d0 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e0\u10d7\u10e3\u10da\u10d8 \u10db\u10d8\u10e1\u10d8 \u10e8\u10d4\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10d0\u10d0. \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d0\u10e6\u10d5\u10ec\u10d4\u10e0\u10dd\u10d7 \u10e9\u10d5\u10d4\u10dc\u10d8\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0, \u10d6\u10d4\u10d3\u10db\u10d8\u10ec\u10d4\u10d5\u10dc\u10d8\u10d7 \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10d5\u10d8\u10ea\u10dd\u10d3\u10d4\u10d7, \u10d7\u10e3 \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10db \u10e0\u10d0 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d8 \u10d2\u10d0\u10db\u10dd\u10d8\u10e6\u10dd \u10d3\u10d0 \u10d2\u10d0\u10d0\u10db\u10d0\u10e0\u10d7\u10da\u10d0 \u10d7\u10e3 \u10d0\u10e0\u10d0 \u10db\u10d8\u10d6\u10d0\u10dc\u10db\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0. \u10d7\u10e3\u10d9\u10d8 \u10d5\u10ee\u10d4\u10d3\u10d0\u10d5\u10d7, \u10e0\u10dd\u10db \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10e6\u10d0\u10ea \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10db \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10db\u10dd\u10d2\u10d5\u10d8\u10e2\u10d0\u10dc\u10d0, \u10d2\u10d0\u10d5\u10e7\u10d4\u10d5\u10d7 \u10db\u10d0\u10e1, \u10d2\u10d0\u10d5\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10dd\u10d7 \u10d3\u10d0 \u10db\u10dd\u10d5\u10d8\u10d2\u10dd\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10e3\u10da\u10d4\u10d1\u10d8 <\/p>\n

\u10d3\u10d0\u10e1\u10d9\u10d5\u10dc\u10d0<\/strong><\/p>\n

\u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0\u10e8\u10d8 \u10d2\u10d0\u10dc\u10d5\u10d8\u10ee\u10d8\u10da\u10d4\u10d7 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d0\u10e0\u10e1\u10d8 \u10d3\u10d0 \u10db\u10d8\u10e1\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0. \u10db\u10dd\u10d2\u10d5\u10d4\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d0, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd\u10d3 \u10db\u10d8\u10e1\u10d8 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4, \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10ec\u10d0\u10e0\u10db\u10dd\u10e3\u10d3\u10d2\u10d4\u10dc\u10d4\u10da\u10d8\u10d0. \u10e9\u10d5\u10d4\u10dc \u10e3\u10dc\u10d3\u10d0 \u10d2\u10d5\u10d4\u10e1\u10db\u10dd\u10d3\u10d4\u10e1, \u10e0\u10dd\u10db \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10d1\u10d4\u10d5\u10e0\u10d0\u10d3 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d8\u10d3\u10d8 \u10d3\u10d0 \u10e4\u10d0\u10e0\u10d7\u10dd \u10ea\u10dc\u10d4\u10d1\u10d0\u10d0, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10de\u10e0\u10dd\u10db\u10dd\u10e3\u10e8\u10d4\u10dc\u10d8, \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d0\u10dc \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d0. \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e3\u10e4\u10e0\u10dd \u10db\u10dd\u10db\u10ea\u10d5\u10d4\u10da\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d8\u10d7, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8 \u10e5\u10dd\u10da\u10d2\u10d0-\u10e2\u10d4\u10e0\u10db\u10d8\u10dc\u10d8\u10d0, \u10db\u10d8\u10e1 \u10e8\u10d8\u10dc\u10d0\u10d0\u10e0\u10e1\u10e8\u10d8 \u10e8\u10d4\u10d3\u10d8\u10e1 \u10e1\u10d0\u10ec\u10d0\u10e0\u10db\u10dd\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d7\u10d0\u10dc\u10d0\u10e1\u10ec\u10dd\u10e0\u10d7\u10d0 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10db\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10d8\u10db \u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10d8\u10e1\u10e3\u10dc\u10d0\u10e0\u10d8\u10d0\u10dc\u10d8 \u10e1\u10d4\u10d2\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e0\u10e9\u10d4\u10d5\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10d7\u10d0\u10d5\u10d0\u10d3 \u10db\u10dd\u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10d8\u10e1\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10e3\u10da\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0. \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8, \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10e3\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d8\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10d3\u10d0\u10db\u10e3\u10e8\u10d0\u10d5\u10d4\u10d1\u10d8\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8.
\n\u10ee\u10dd\u10da\u10dd \u10e0\u10d0\u10ea \u10e8\u10d4\u10d4\u10ee\u10d4\u10d1\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10dd\u10db\u10d4\u10d1\u10e1, \u10ea\u10ee\u10d0\u10d3\u10d8\u10d0, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0\u10db \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0 \u10d2\u10d0\u10ee\u10d0\u10d3\u10d0 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8, \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d0 \u10d2\u10d0\u10d3\u10d0\u10d5\u10d8\u10d3\u10d0 \u10db\u10eb\u10da\u10d0\u10d5\u10e0\u10d8 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10e1\u10e2\u10d0\u10d3\u10d8\u10d0\u10e8\u10d8, \u10e8\u10d4\u10d8\u10eb\u10d8\u10dc\u10d0 \u10d3\u10d8\u10dc\u10d0\u10db\u10d8\u10d6\u10db\u10d8 \u10d3\u10d0 \u10d0\u10e0\u10dc\u10d0\u10ee\u10e3\u10da\u10d8 \u10e1\u10d8\u10db\u10eb\u10d0\u10e4\u10e0\u10d4. \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10ec\u10d4\u10d5\u10d0 \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4. \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d0 \u10d9\u10d8 \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10e1 \u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1. \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8 \u10db\u10e3\u10d3\u10d0\u10db \u10e3\u10de\u10d8\u10e0\u10d8\u10e1\u10de\u10d8\u10e0\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1 : \u10e3\u10e2\u10d4\u10d5\u10d4\u10dc, \u10e3\u10d9\u10d0\u10dc \u10d8\u10ee\u10d4\u10d5\u10d4\u10dc, \u10d8\u10de\u10e7\u10e0\u10dd\u10d1\u10d4\u10dc, \u10d0\u10d5\u10d8\u10ec\u10e0\u10dd\u10d5\u10d4\u10d1\u10d4\u10dc \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1, \u10d8\u10db\u10d0\u10e0\u10ef\u10d5\u10d4\u10d1\u10d4\u10dc, \u10d6\u10dd\u10d2\u10ef\u10d4\u10e0 \u10d9\u10d8 \u10db\u10d0\u10e0\u10ea\u10ee\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc.<\/p>\n

\u10d0\u10db\u10d2\u10d5\u10d0\u10e0\u10d0\u10d3, \u10d8\u10db\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1, \u10e0\u10dd\u10db \u10e9\u10d5\u10d4\u10dc\u10d8 \u10e4\u10d8\u10e0\u10db\u10d4\u10d1\u10d8 \u10d8\u10e7\u10dd\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8, \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d2\u10d5\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10d0\u10e1\u10de\u10d4\u10e5\u10e2\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0. \u10d7\u10d0\u10d5\u10d8\u10e1 \u10db\u10ee\u10e0\u10d8\u10d5, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d0\u10e1\u10de\u10d4\u10e5\u10e2\u10d4\u10d1\u10e8\u10d8 \u10e8\u10d4\u10d3\u10d8\u10e1: \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8, \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d8\u10e1 \u10d9\u10d5\u10da\u10d4\u10d5\u10d0, \u10e1\u10d0\u10d1\u10d0\u10d6\u10e0\u10dd \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0, \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10d9\u10d5\u10da\u10d4\u10d5\u10d0 \u10d3\u10d0 \u10d1\u10dd\u10da\u10dd\u10e1, \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10db\u10d4\u10e1\u10d8\u10ef\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10ec\u10dd\u10d3\u10d4\u10d1\u10d0. \u10d0\u10e6\u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10d8 \u10d0\u10e1\u10de\u10d4\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d7\u10d5\u10d0\u10da\u10d8\u10e1\u10ec\u10d8\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d0\u10dc\u10e2\u10d8\u10d0 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0.<\/p>\n

\u10da\u10d8\u10e2\u10d4\u10e0\u10d0\u10e2\u10e3\u10e0\u10d0:<\/strong><\/p>\n

\u2022 \u10db\u10e6\u10d4\u10d1\u10e0\u10d8\u10e8\u10d5\u10d8\u10da\u10d8 \u10d1\u10d0\u10d1\u10e3\u10da\u10d8\u10d0, \u10dc\u10e3\u10d2\u10d6\u10d0\u10e0 \u10d7\u10dd\u10d3\u10e3\u10d0, \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d82009, \u201c\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10da\u10d4\u10d1\u10d8\u201d . \u10d2\u10d0\u10db\u10dd\u10db\u10ea\u10d4\u10db\u10da\u10dd\u10d1\u10d0 \u201c\u10e3\u10dc\u10d8\u10d5\u10d4\u10e0\u10e1\u10d0\u10da\u10d8\u201d
\n\u2022 \u10e4\u10d4\u10e0\u10d0\u10eb\u10d4 \u10d8\u10da\u10d8\u10d0, \u201c\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u201d \u10ec\u10d8\u10d2\u10dc\u10d8 II ,\u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8 2010,
\n\u2022 \u10e4\u10d4\u10e0\u10d0\u10eb\u10d4 \u10d8\u10da\u10d8\u10d0, \u201c\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8-\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u201d \u10ec\u10d8\u10d2\u10dc\u10d8 I,
\n\u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8 2011
\n\u2022 Ries, Trout \u201cmarketing warfare\u201d, 2016
\n\u2022 \u10e0\u10dd\u10db\u10d0 \u10e9\u10d0\u10e9\u10d0\u10d5\u10d0\u10e1 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0 \u201e\u10e8\u10d4\u10e1\u10d0\u10d5\u10d0\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8\u201c, 2016\u10ec
\n\u2022 edu.aris.ge<\/a>
\n\u2022 www.culturepartnership.eu<\/a>
\n\u2022 on.ge<\/p>\n","protected":false},"excerpt":{"rendered":"

\u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10e1 \u10e1\u10e2\u10d8\u10da\u10d8 \u10d3\u10d0\u10ea\u10e3\u10da\u10d8\u10d0 \u10d0\u10dc\u10d0 \u10d9\u10d0\u10ee\u10dc\u10d8\u10d0\u10e8\u10d5\u10d8\u10da\u10d8 \u10d8\u10d5\u10d0\u10dc\u10d4 \u10ef\u10d0\u10d5\u10d0\u10ee\u10d8\u10e8\u10d5\u10d8\u10da\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d1\u10d8\u10da\u10d8\u10e1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10ec\u10d8\u10e4\u10dd \u10e3\u10dc\u10d8\u10d5\u10d4\u10e0\u10e1\u10d8\u10e2\u10d4\u10e2\u10d8\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10e4\u10d0\u10d9\u10e3\u10da\u10e2\u10d4\u10e2\u10d8\u10e1 III \u10d9\u10e3\u10e0\u10e1\u10d8\u10e1 \u10e1\u10e2\u10e3\u10d3\u10d4\u10dc\u10e2\u10d8 anakakhniashvili1@gmail.com \u10d0\u10dc\u10dd\u10e2\u10d0\u10ea\u10d8\u10d0<\/p>\n","protected":false},"author":2,"featured_media":12638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[120,13],"tags":[],"yoast_head":"\n\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10dd\u10db\u10d4\u10d1\u10d8 - 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