Range of peculiarities of advertising and price connection influance on good’s advance process

Lagvilava B. Associated professor, Ivane Javakhishvili Tbilisi State University Shonia D. Associated professor, Sokhumi University

The present article deals with the impact level of publicity and price on good’s advance process.

At the same time it’s mentioned that advertising, being oriented only on pragmatic approach does not enable to reflect complete destination of an advertisement in a long term perspective.
Therefore, the article emphasizes the need of indicating a price in an advertisement.
The issue of advertisement and price impact level on joint market demand is also distinguished in the article. Namely, a connection of advertisement’s periodicity to the types of good is analyzed. The conclusion is driven on the basis of the analyze: periodicity of advertisements in correspondence with the types of good, makes dissimilar impact on dynamics of joint demand of market.