National production and problem of commodity resources in textile market (Summary)

T. Koblianidze, prof. G. Nadirashvili

Textile market is the most complex and dynamic segment of consumer market, which is stipulated by variety of assortments in accordance with its fiber composition, destination and production price.

One of sources for providing textile market with commodity resources is national production that was well developed in the past and was represented by wide range of wool, cotton and silk clothes. Today, it is in fact stopped. The sharp decrease of textile production was stipulated by famous events of 90s. In 1998 textile production was 0,17 million m2 down from 122,9 million.m2. In 1990 it was 0,37 million m2. In 2000 production was stopped and in 2001 its indicator was 234 000 million. m2 comprising mainly wool cloths.
Since the disintegration of the Soviet Union, decline of textile industry was more or less observed in all Soviet Republics. However, its rates of decrease were comparatively lower in Byelorussia and Uzbekistan and there have lately been positive changes in this direction in Russia.
In general, the world’s textile industry faces stagnation (especially in countries with textile traditions). There have not been any significant changes or special growth rates. Some growth rates were observed in Italy, Germany and China.
Due to the collapse of national industry, import acquires important role in the supply of raw materials to textile market. Main importers of Georgia are Turkey, United Arabian Emirates,Germany, Italy.
Recovery of national production is possible:
1) provided economic and political situation stabilizes;
2) By investing the industry;
3) By adoption of liberal tax system;
4) By using resources-producing equipment and technology;
5) Through the use of marketing complex called 4P (Capital letters of English words Product, Price, Place, Promotion) by mix-marketing enterprises.