Your phone conversations will not be tapped any more!!!

Nino ArvelaDZe

Presentation of the United Telecom new logo took place in Tbilisi Marriot Hotel on January 16. The company offers other important innovation to its customers as well.

CDMA fixed telephones will enter Georgian market. Due to technological difficulties and sometimes absence of technologies it becomes impossible to offer phone services in regions. Quite soon people will have the opportunity to get telephone and internet services there. CDMA will have many positive results; it offers customers low tariffs and a possibility to use all types of modern technology. Apart form saving money, a customer will be assured that no one tapped his/her telephone conversation- being an important detail for a foreign investor in relation to its competitors. The product offered by the United Telecom will protect business in this regard. CDMA is not used in Europe; it is used in the US.

Commercial Director of United Telecom, Mr. Iva Martiashvili will discuss this innovation with us:
– Unfortunately, our company has been associated with the low quality service, old infrastructure. Following the company’s selling the whole infrastructure changes, the new innovative services are introduced that are not on the Georgian market yet. We have decided to change company name associated with the low quality thought Georgia. Company should have normal, easy to remember logo (eye catching logo). We are represented nearly in each family of Georgia, many subscribers use our, DSL service, therefore we have decided to change our logo and the company will be named ‘Gaertianebuli Telekomi’ (United Telecom). We opened a competition to create a logo; winner, the one in silver and green, has been created by the world’s one of the leading marketing companies ‘Bibidio’. It’s quite experienced in re-banding companies. For instance it greatly contributed to settling Volkswagen Beetle on American Market. As for the new colors of our company, green showing innovation, as we intend to introduce range of innovations on Georgian communication market; silver implies the modern technologies that we intend to introduce and launch.
– What other changes for 2008 are offered by ‘Gaertianebuli Telekomi’?
– ‘Gaertianebuli Telekomi’ offers wide range of changed and innovations to its customers; DSL has covered whole Tbilisi, tariffs are lower. One can use internet service for GEL 20- 30, while it cost GEL 70. internet service became available for not only strong social level. It is the cheapest price for internet service among post Soviet Union countries.
– How does the low price influence internet speed?
– Price does not affect the quality. DSL service quality is higher than any other operator’s service quality, although their minimal package price is GEL 50-70; ours costs GEL 20.
– What can you say about CDMA telephones?
– ‘Gaertianebuli Telekomi’ has chosen CDMA. We enter the market with quite many Cell phone operators with a new product. Wireless network connection functions as a mobile phone in Signagi, Telavi or any other region. Phones themselves are technically a bit different. The main principle is that we cover fixed zone by means of base station and the telephone is wireless only the in fixed zone. The innovation will be introduces and launched first in Tbilisi, a lot of kakhetian regions, Samtskhe-Javakheti, Qvemo Kartli and the part of Shida Kartli. We plan to cover whole Georgia. Those places that have never had telephone services due to absence infrastructure.
– What are the advantages of the frequency?
– Not all types of digital technologies are presented in Georgia. Unfortunately more than 1/3 of subscribers use Soviet technologies. Our company aims to re-equip old stations. All major cities of Georgia will have been equipped with digital technologies by the end of the year. It will enable to realize any internet service, network will improve. CDMA is a fixed telephone at this stage. It is going to be a cheap telephone service. It almost has no eradiation. CDMA signal passes through sinusoidal scheme; GSM signal is easy to reach as it is distributed directly. CDMA is widely used by American solders. It is a technology of military servants and implies that opposing part can’t tap to them. People living in small villages, having technological difficulties to install a cable, subscribers have the opportunity to use wireless telephone. CDMA offers internet service opportunity as well. It is possible to take this phone to a small distance.
– will there be any limitations in other regions, while calling on mobile phones or making long-distance calls?
– No limitations. One may use it lie a city line, call on cell phones, land lines, make long distance calls. Moreover, demand on internet service is quite high. Regions are developing from tourism point of view, although there is no connection is remote areas except cell phones. CDMA technologies offer internet service. It is more than just a phone; it enables to use any available communication service nowadays.
– Is everything technically ready to install/launch CDMA frequency in Georgia?
– Yes, Georgia is technically ready to install CDMA frequency. Kakhti and Kvemo Kartli are totally covered. Corresponding telephones should be chosen. we’ll probably start selling service from February.
– What about the tariff policy? Will rate of currency affect it?
– its noteworthy, that our course is to offer low tariffs. Currency rate does not affect our tariff policy- it is going to correspond to fixed phones- GEL 4 and free calls within our network. We would like to introduce three packages – that are not proved yet and its still early to talk about them. We serve all social levels, that enables us to put our new frequency subscribers under one tariff policy. They will have free connections within regions.
– You speak about fixed phones. When do you enter market with CDMA frequency mobile phones?
– We plan to set network on fixed phones. It is possible to change them into mobiles and probably the next step will be offering mobile phones.
– CDMA frequency phones are in Tbilisi, what can you predict regarding their operators?
– Its free to make calls in our network. They pay 4 tetris for calling to our network. It is quite expensive in the end. Customer finds it unprofitable to pay 4 tetris for a fixed phone call. Therefore, there is a lot more to do, I guess.