Modern Marketing Management of Air companies
R. Beridze
Summary
Modern Marketing Management of Air companies
R. Beridze
Applying modern marketing-management of air companies is necessary for overcoming air companies’ economic crisis, rising competitive skills and keeping positions on international air transportation.
The following issues are discussed in the article: Major stages of Air Company’s marketing-management, segmenting air transportation market, main factors of defining passenger transportation market potential, types of Air Company’s market strategy.
The authors suggests conceptual model of Air Company’s marketing management as well as recommendations on changing air company into a modern integrated marketing organization.
Summary
Employment policy as a component of social policy
Nino Faresashvili
Experience shows that in spite of market advantages, it still is not able to solve number of social problems. Demographic, political and national conditions, a necessary precondition for forming affective system should be taken into consideration while creating social security system. Security of any social level and social structure first of all requires well understanding of our country’s development characteristics during recent ten years and then attempt to adapt positive experience of Western states. Employment support is an integral part of social security system formation and its practical realization.
Therefore, formation of national employment model requires comparative analysis of different employment theories, studding their evolution and flexible approach to given challenge. Working out and realization of sate employment support policy is necessary for forming effective social policy and for poverty overcoming. The implemented policy in the county during recent years is absolutely unacceptable. Namely, annulling a low on employment, liquidating state employment service, canceling state programs on employment support (‘Professional training for employment’ can not effectively replace the above mentioned programs), not applying economic means for creating new jobs, undeveloped infrastructure of labor market etc. All these above mentioned issues certainly do not meet the strategy of overcoming poverty and implementing effective social policy.
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Post soviet era and transitional economy
George Ukhurgunashvili
In the work it is passed what kind of importance Ilia Chavchavadze and Ivane Javakhishvili give to the national inheritance, its major role in the formation and implementation of right economic policy and decision making process. Ilia calls up- to foresee the past, to organize the future and to build the National Economy. Ilia clearly saw the problems that accompanied development of capitalism in Georgia. He knew that solving those problems were impossible without development of National Economy in Georgia. His reply to this problem was the establishment of National Bank. With the help of National Bank he wanted to destroy profiteer capital, to save Principality from enormous percents and not to pass Georgian land to foreigners. Everything to above mentioned is also connected the implementation and realization of right and effective monetary-credit policy. The very essence of this policy should be that it pushes Industrial development and formation of National Economy.
The essence of the problem is that, in those days and nowadays too we are not using the inheritance of Ilia Chavchavadze for the sake and prosperity of our Nation.
Summery
Formation of the Investment Policy under the Conditions of Developing Marketing Relations in Georgia
Professor Lamara Qoqiauri
Formation of a new model of the investment activity adequate to the marketing system for the industry foresees changing of centralized distribution of investment resources with the marketing forms of the investment. This makes it necessary to process new investment policy, which will be appropriate to the changed economical conditions.
Official conception of marketing reforms of Georgian economy leans upon simple monetary principles, realization of which has been expressed in economy by concrete measures of minimizing state role in the economy, by fastening liberalization of values and foreign economical activities; also by privatization of state property and formation of marketing structure.
At the modern stage it is important to activate state investment policy in the business of transferring of Georgian economy to the firm economical development. The most important directions of the state investment policy are: strengthening of supporting prior directions of economical development, creation of legislative and economical surrounding for encouragement of economy in the real sector of the economy, and agreeing investment policies in the center and regions.
Provision of firm investment growing means growing of miniaturization of the economy, avoiding disproportions cash masses, lowering percentage rate, recovering of taxation system, and increasing the role of national currency.
Experience of countries having marketing economy shows, that regulation of percentage rates is one of the most active methods of business activity in the crisis phase, when unbalancing of the status of economical systems are widened. After achieving economical balance and balanced development in the financial sectors, the need of involving state into the economy is being reduced.
State influence towards the dynamics of percentage rate is an important instrument for purposeful regulation of cash flows. For example, supporting of prior enterprises and projects for the purpose of activating investments may be provided with the help of advantage rates and credits. Movement of such credits must be provided with the help of a system of state banks, while statement of strict control must exclude not purposeful usage of the sources and financial speculations.
The world experience shows up, that involving the system of guaranteeing deposits is the most necessary consisting parts of a complex of activities of mobilizing saving of the population. It gives potential rise to as separate credit institutions, so liquidity of whole system and it is trustful means opposing to unexpected and massive taking of deposits from the banks
One of the first systems of insuring deposits has been founded in the USA in 1933-34 as a result of searching additional stabilizers of the marketing industry. Today these systems work in numbers of developing countries (Argentina, Columbia and others); In such countries as Great Britain, USA and Canada they are represented by independent state corporations, in France and Swiss – by private banking unions. In Austria, Great Britain and Nederland, in case of credit organization’s bankrupting, they grant private deposits, they apply for granting deposits in Germany and also readjustment of credit institutions; in Canada they grant deposits, managing property of the bank and crediting-granting of guaranties.
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Population growth and Natural Resources
Vazha Mumladze – seeker of Scientific Degree
A very problematic question is stated in the article. It says that resources become rare and less accessible throughout time. In order to prove the above mentioned opinion an example is pointed out.
In the conditions of rapid population growth agro-economic areas will have less meaning for saving the mankind. Nowadays the world is being better fed than it used to be fed in previous centuries. The same situation exists in the poorest countries and it is happening in the background of population growth.
It is mentioned that population is no more tied with the traditional methods of nutrition manufacturing. Future technological discoveries develop our possibilities in this sphere. While developing in any direction, key element of creating and using of new technologies is growing demand on nutrition products. The source of it may only be the growth of combined income. Population growth and the improvement of market infrastructure will give us opportunity to avoid unnecessary expenses of transportation.
In the end estimation is given, that if slowing down of technological progress or maximal growth of demand raises the prices of energy resources, mankind can ensure demand with coal, solar energy and natural gas. The new source of energy may become oil from biomass and practically unexhausted possibilities of energy from Nuclear Reactors. Along with the Atomic Energy these sources will ensure mankind with energy during thousands of years.
The greatest honor of Science is that it gives us knowledge, which does not obey to any superficial conception.
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The Essence of Decision Making Theory and Social-Economic Functions
Evgeni Baratashvili, Zaliko Gogia
Nowadays, this theory factually has covered every Natural and Social Sciences. If we place the problem differently, in what states the strength of this theory on today’s stage of Mankind development? We consider that without discussing these issues, we can not fully perceive the great social-economic significance of this theory.
Decision making theory and its first science hearths have arisen and developed directly in America. Local citizens and State soon realized the great pragmatic values of the theory and strongly aided the development of its different aspects and directions.
It is mentioned that population is no more tied with the traditional methods of nutrition manufacturing. Future technological discoveries develop our possibilities in this sphere. While developing in any direction, key element of creating and using of new technologies is growing demand on nutrition products. The source of it may only be the growth of combined income. Population growth and the improvement of market infrastructure will give us opportunity to avoid unnecessary expenses of transportation.
In the end estimation is given, that if slowing down of technological progress or maximal growth of demand raises the prices of energy resources, mankind can ensure demand with coal, solar energy and natural gas. The new source of energy may become oil from biomass and practically unexhausted possibilities of energy from Nuclear Reactors. Along with the Atomic Energy these sources will ensure mankind with energy during thousands of years.
The greatest honor of Science is that it gives us knowledge, which does not obey to any superficial conception.
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On correlating state and private interests
Zarnadze Nino
Everyone knows, that main goal of private owners, in the conditions of modern market economy, is to maximize profit. It often opposes the social interests- environmental protection, elevation of safety level of manufacturing and increase of salary. Private capital is inert towards long-term capital investment and investment project’s atonement, which stipulates the realization of large-scale science-technologic programs and innovative projects.
On the contrary, States goal has the National character. One of its main functions, in the conditions of market economy, is to guarantee the legislative bases. State guarantees the ruling of market infrastructure, regulates monetary-credit relationships, and influences the dynamics of demand and supply. With the Realizing of above mentioned measures, State is ready to create the perfect conditions for the functioning of market relationships.
There can not be insuperable contradictions between Social and Private Interests. They are resolvable through Institutional way. State and Private governing methods should supplement each other. It is possible if accounting processes take place on the bases of “New Nature of Profit”, and as a result of received innovative factors, resource economy, effective labor growth, capital reversing.
The New Nature of Profit states in its innovative content. Innovative development of Social self production means the system’s evolutional development process through the intensification way- development based on science-technological progress. Such kind of social self production foresees the modernization of management system, its movement into more progressive development way, using new technological progress, new techniques and technologies, scientific achievements and new schedules of organizational management.
And when today the World is surrounded by innovative boom, the more important becomes the growth of Georgian Economy and it should by all means have to depend on the bases of scientific technological progress.
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Social-economic meaning of Tourism Development And Possibilities in Georgia
Nino Khazaradze
The article discuses the role of tourism’s development and meaning, as one of the specific fields of economy. Privately, much attention is paid to the multiple effect of tourism, as a source of receiving extra profit from it in regions, bringing together different cultural relationships and so on. Also the negative aspects of tourism’s development are not excluded from the article.
Different ways of tourism development in Georgia are given. Towards this direction much attention is paid to natural-climatic conditions (especially are pointed are resort and hydro mineral resources, potential of the Black Sea side, Natural Parks, etc.), also to our rich historical-architectural heritage.
Based on official statistic materials are analyzed the main indexes of Georgia’s Hotel Economic Development. Main reasons and directions of tourists’ arrival and rest are shown according to our country’s separate regions.
Recomendations and advices about development of tourism in Georgia are given in the article.