Company’s international strategy in terms of

Tamaz Turmanidze, Doctor of Economics
Lasha Bulia, Doctoral candidate of GTU
Most frequently international companies are using one of the following strategic alternatives: duplicating national business model strategy, multi local strategy, global strategy, transnational strategy. Each of the above-mentioned strategies has its advantages and disadvantages, from the point of increasing effectiveness on the basis of changes on the local market, developing operative responding to the market and globalizing the business operations.
Properly developed strategy consists of four important elements. Company’s special competence defines the sphere of its success. The sphere of company’s activity – is the unity of the markets where company plans to build own business. Resort provision defines the method of allotting resources between different spheres of activities. Synergy reflects the level of profit that company is able to gain via interaction of different sub departments of the company.
Different types of international strategy consist of three stages.
First stage – developing the company’s mission, with defined values, aims and course of activities.
The next stage reveals weaknesses and strengths of the company. The deep analysis of its strong points and dangers should be done, that typifies the external environment of the business making.
The last stage is to define company’s strategic aims. The company’s strategy is developed on three stages: 1. Corporative strategy; 2. Business strategy; 3. Functional strategies.

Differing two categories – Touristic Products and Touristic Goods
Konstantin Khizilashvili
Economic sciences and scientific disciplines start with the definitions of economic categories i.e. precepts, which characterize their nature. This is the reason of attaching such importance to the right understanding of the content and its proper use. Due to wrong understanding the content of any category and its misuse, not only content will be affected, but the content of the science and the discipline itself.
An article “The idea of category definition for tourism product and tourism goods” emphasized that it is crucial to differ two economic categories “Tourism product” and “Tourism goods”. In Georgian and foreign literature these two different categories are often identified that is unacceptable both from the theoretical and practical point of view.
Published Georgian and foreign tourism business literature often uses and defines as a main economical category the tourism product, which is identified with the definition of tourism goods. It is unacceptable to assimilate these two categories, as they have sharply different economical characteristics. They are economical categories with very different contents. Therefore, it is essential to replace existing economical category – tourism product – with the category – tourism goods.

Banking deposits – the main source for credit resources formation
Vladimer Zesashvili, Doctoral Candidate in economics
In terms of market economy deposit-credit expansion and deposit multiplication, following conclusions can be made up:
– In terms of market economy, surplus fund should not carry the obligation of restraining credit expansion. Surplus fund should ensure the liquidity of banks and fulfilling of commitments toward depositors.
– One of the factors of decreasing reserve standard is the need of creating insurance fund of commercial bank deposits.
– Developing the proper credit and money theory is essential not only from the theoretical point of view, but from the working economical side also. By means of the mentioned theory, it is possible to replace gold coins with paper money, if the production of the last will be controlled by the powerful government.
– The process of multiplication in the banking system continues as infinite series of chain. It is considered as an infinite if all of plentiful reserves are already used. One should take into consideration not only money multiplier but also deposit and credit multipliers.

Business education reforms’ priorities in the process of solving economical challenges in Georgia
Ia Natsvlishvili, Associated professor of Economical and business faculties At Ivane Javakhishvili Tbilisi State University
Educational program, oriented toward competencies set by employers as priorities, can play a significant role in solving economical and unemployment challenges in Georgia. The elaboration of such competencies should be established as the priorities of business educational program reforms in Georgia.
Results of the survey conducted, within the framework of tuning project in summer 2008, (adjustment of educational structures in Europe) give a rise to significant conclusions about challenges in business education in Europe.
List of first six competencies chosen by the students and employers as the most important ones are identical. Students sense the labor market requirements and types of competences ensuring competitiveness. Such survey results show the importance of considering students’ opinion in the educational program elaboration process.
The level of competence elaboration does not correspond to the significance of the last. Discrepancy is especially felt in the gravity of ability to use knowledge in practice and its elaboration level. In the process of developing and renovating educational program, special attention should be paid to the ability of using knowledge in practice. The process can comprise specific practical training courses and use of modern teaching methods in separate courses.

Rational behavior of state and market/non-market aspects of cultural services
Nunu Gigauri
An article reviews general principles of the state’s rational behavior, and the forms of its participation based on market specifications that demand the need of differing two spheres – goods and services.
Author defines the regulation zones of the labor relations in the cultural sphere and the Baumol’s principle. The stress is made on various types of opportunities in financing the cultural activities, which covers every participation group in accordance with the accomplishable cultural policy.
Author discusses the principle of conformity and its results, principles of pragmatic democracy, the methods and models of allotting public resources.
It is emphasized that using the models of public resource allotting or the combination of these models should correspond to the aims and principles of the state’s cultural policy.