Social and economic importance of production of high quality soft drinks out of local raw materials

TSIURI KHMIADASHVILI

In modern world the quality and competitive ability of products is very important, since solving of most of social and economic issues of the country is related to putting in order of these issues. At the present stage competition represents a basis for the development of market relations and anti monopoly mean in formation of market prices.

Production of soft drinks in Georgia has a long-standing history. Natural conditions of the country gave an opportunity of wide use of fruit, berries and citrus plants for preparation of high-quality juices and liqueurs.
From consumer point of view, soft drinks are divided into ordinary and special ones. Functional purpose drinks are very important. In particular energy drinks that are not used in Georgia to-day. Using local raw materials we have developed the technology of “Muza” soft drink.
Maximum attention should be paid to the republic’s source of raw materials for creation of high quality drinks so that domestically produced brands could compete with imported drinks produced from expensive concentrates.